Marketing executive Fred Pope discusses how transforming Thoroughbred racing into a talent-centric sport will create a platform for growth....

Thoroughbred industry marketing executive Fred Pope makes an argument for a national, industry-owned tote system for Thoroughbred racing....

Thoroughbred industry marketer Fred Pope outlines a plan to reward the owners of the most popular horses with bonus purse money. In general the "brand name" horses generating the most handle, should be reward with a percentage of that handle above the published purse amount....