Unemployment and Its Impact on Wagering

re: Unemployment and Its Impact on Wagering

DrMax944 — Sun, 27 Jun 2010 10:54:00 GMT

Thid fall the movie on Secretariat will be released. Wouldn't it be a great idea for the NTRA, track owners, trainers, owners, and jockey associations to get together and strategize ways the industry can capitalize on the temporary boost this movie will bring to the industry? We need some smart marketing ad agency to help the industry create ways to communicate the fun, enjoyment, and excitement of the sport to the public. I myself became a big fan after being invited to a Kentucky Derby Party in 1993.

re: Unemployment and Its Impact on Wagering

David — Mon, 21 Jun 2010 13:33:17 GMT

No arguments here. The guys that play the most are the very ones having fewer resources in this economy. Mr Shanklin’s solution, however, is problematic. With higher education levels the intellectual challenge of competition would seem a positive attribute; unfortunately, I fear thinking men and women will arrive at the conclusion that busted the other guys – excessive take-out, dynamic of churn and overall degree of difficulty makes for a sucker play.

re: Unemployment and Its Impact on Wagering

bob Hope — Mon, 21 Jun 2010 11:07:19 GMT

what a reach to explain the numbers with no reference to the deteriorating daily presentatitions at all racetracks! 1st incorrect assumption:Shankin assumes that wagering is the sole reason people are attracted to horse racing 2nd incorrect assumption: that racing is like other commodities that fluctuate like gasoline use with no reference to its appeal as a sport.

This is a sanitary application that presents the industry in the clean light of a lottery application. Not so. The game historically trends with quality and continuity.

better luck next time!

re: Unemployment and Its Impact on Wagering

FourCats — Fri, 18 Jun 2010 01:34:41 GMT

This is a red herring. Horse racing's decline (which I believe is directly tied to wagering declines) is not due to the current economic conditions but rather to the lack of innovative thinking and marketing of the sport. Horse racing was in the midst of a boom during the Depression when economic conditions were a lot worse than they are now. Lack of clean facilities, complete lack of customer service, lack of promotions, lack of TV coverage, early retirement of racing stars, constant bashing by media, lack of cooperation and coordination between racetracks, disdain of horse racing by state governments are just a few of the reasons horse racing is faltering. The heads of the racetracks have bought into the belief that horse racing is dying and have abandoned trying to promote the sport. Instead, their entire focus is to acquire slots and table games. And more and more, these head of racetracks are not horse racing fans but casino operators that only have racing because they must in order to get the slots.

re: Unemployment and Its Impact on Wagering

phillip — Thu, 17 Jun 2010 21:05:12 GMT

they need to bring people to the track to shoot pool, bowl, watch other sports. catering to college and profootball fans. to the local universities. build these areas in the track will give more exposure to our sport of kings. santa anita has none. their is no place where young people can gather and have fun. what a waste with such an perfect area and track