handle

Keeping Pace posts tagged "handle"

Fountain of Youth Card Should be Attractive to New Fans

Considering a percentage of sports fans discovered the joys of betting horse races from home last year as racing continued when some other sports halted activity during the COVID-19, I'm looking forward to seeing if racing can build on that opportunity during the excitement of the Road to the Kentucky Derby season. As racing tries to retain those new fans and add more this spring, I like that so many... Read More

Changing Business Model Impacts California Racing

In fiscal year 2016, money wagered on California race cards was similar to the wagering total in FY2011, but compared with FY2011 California racetracks collected nearly $8 million less from the nearly identical betting total. The California Horse Racing Board's annual report released earlier this month documents the challenge racing faces as the percentage of pari-mutuel money generated for tracks... Read More

Slimmed Down Racing May Be Finding Its Footing

While wagering on U.S. races in 2016 was flat—up less than 1% compared with 2015— bettors continue to support a reduced Thoroughbred racing product. That is to say average handle per U.S. race in 2016 improved 2.3% to $280,408, which is the first time since 2007 that wagering per race has surpassed $280,000. The $280,408 in average wagering per race is up 18.2% from the decade-low $237,135 wagered... Read More

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