Every sport has image problems. The NBA had the Jailblazers, the NFL still has the Bengals, MLB battles drugs, and the NHL is well, if you've heard of it, it's the hockey league. Many in our industry point to the NHL as another sport going through rough times. Like horse racing, paper coverage is dwindling, it gets low ratings, and its season is said to be too long. It's horse racing but on Ice! Well, no not exactly.