Metamorphosis - by Eric Mitchell

re: Metamorphosis - by Eric Mitchell

aspradling — Mon, 29 Aug 2011 18:40:45 GMT

It is refreshing to see the Jockey Club step up. They already own much of the data rights, so it makes sense to delegate and orchestrate with that insight.

re: Metamorphosis - by Eric Mitchell

fb0252 — Wed, 24 Aug 2011 03:47:03 GMT

the JC will spend $$$ on everything except where it needs to be spent: internet advertising of the product.

re: Metamorphosis - by Eric Mitchell

Deltalady — Tue, 23 Aug 2011 23:36:55 GMT

Eric,

Your reaction to this year's Round Table was a lot more restrained than mine. I watched the whole 2 hour video, and at the end of the McKinsey presentation, I wanted to stand up and cheer! In one fell swoop, the Jockey Club took the reins and said giddy-up! It finally has realized that it can't delegate something as important as the total survival of the sport to an organization that basically has failed at even promoting itself, the NTRA, let alone the sport and industry. The loss recently of large members/ contributors are obvious examples of this. The NTRA was given a mandate with no enforcement powers! It probably was a failed idea from the get-go when you stop to think about it. And the Jockey Club not only has the resources but it has the teeth to enforce whatever new rules it wants to impose. The sport needs a strong central voice, and apparently the Jockey Club has decided to answer the call to post! That's a very good thing for the sport and the industry.

re: Metamorphosis - by Eric Mitchell

sceptre — Tue, 23 Aug 2011 21:43:01 GMT

So, The Jockey Club has chosen to become agressive with our (breeders') money- paying for a high priced marketing firm, TV, etc. What was done with all those $ in past years? How come so much is suddenly available? You can bet the members aren't paying for this out of their own pockets.