“A Curve Developed…"

Making the case for Advertising Frequency. Research shows that readers forget a specific message soon after exposure. 96.9% of Blood-Horse Subscribers read 3 out of 4 issues, while 91.5% read every issue.

• Date Added:
  Jan 12 2009
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  390
• Downloads:
  458
• File Size:
  102.6kB
• Filed under: Media Fact Sheet, The Blood-Horse, ebbinghaus curve, Advertising frequency