Media Fact Sheets

Leading Coverage in the Top Five Breeding States

aspradling — Tue, 26 Apr 2011 18:47:57 GMT

In the world of high stakes marketing, savvy advertisers always keep a keen eye on their Return on Investment (R.O.I). R.O.I measures how effectively a farm or business spends its advertising dollars to generate brand or product interest; the higher the R.O.I, the better.

Corner to Corner, Coast to Coast, and Around the World

aspradling — Tue, 26 Apr 2011 18:43:51 GMT

Corner to Corner, Coast to Coast, and Around the World, One Weekly Thoroughbred Industry Publication Reaches More People.*

Issue After Issue, Your Marketing Message Reaches More...

aspradling — Tue, 26 Apr 2011 18:38:53 GMT

Issue After Issue, Your Marketing Message Reaches More Potential Customers When You Advertise in The Blood-Horse.

"Black and White"

aspradling — Tue, 26 Apr 2011 18:36:32 GMT

Match the map to your target markets and we think you’ll agree: No other medium blankets the Thoroughbred universe like The Blood-Horse.

"More Circulation"

Blood-Horse Staff — Thu, 16 Dec 2010 19:02:22 GMT

From owners and breeders to trainers and track workers, farm managers to farm workers, veterinarians to bloodstock agents, administrative staff to insurance agents, and from general racing enthusiasts to every member of Thoroughbred Owners and Breeders Association (TOBA). The Blood-Horse reaches every facet of the Thoroughbred industry week after week.

“Black and White”

Blood-Horse Staff — Wed, 15 Dec 2010 21:52:27 GMT

The Blood-Horse enjoys the largest, total qualified circulation in the industry.

Is Print Dead?

Blood-Horse Staff — Tue, 14 Dec 2010 21:15:07 GMT

While some prominent mainstream print publications have seen a drop in readership and reader interactivity in recent memory, niche publications such as The Blood-Horse remain well positioned to better withstand the problems plaguing many middle-of-the-road magazines.

The Overwhelming Choice in Stallion Advertising

aspradling — Thu, 09 Dec 2010 21:01:07 GMT

The Overwhelming Choice in Stallion Advertising.

The results are in for another year. One stallion reference continues to lead the industry with more stallions, more statistical pages, more picture pages, and more information. More of what industry professionals want to know.

Year after year—and again this year—The Blood-Horse Stallion Register remains the one stallion reference upon which the Thoroughbred industry has consistently relied to make important breeding decisions.

First published in 1935, this 1,250-page book provides breeders with a concise, fact-filled, and accurate representation of nearly 540 commercial stallions, significantly more than any other stallion reference in print.

Strong Coverage of the Top Five Breeding States

aspradling — Thu, 09 Dec 2010 20:58:55 GMT

Strong Coverage of the Top Five Breeding States.

Perhaps that is why advertising in The Blood-Horse is such an easy decision for so many people who do business in the Thoroughbred industry. The Blood-Horse maintains the highest total qualified circulation* for the Top Five Breeding States.** In a head-to-head comparison of the two weekly news publications for Kentucky, Florida, California, Louisiana, and New York, one publication holds a distinct advantage over the other.

Three Out of Four Breeders Inquired About A Stallion

aspradling — Thu, 09 Dec 2010 20:54:57 GMT

Three Out Of Four Breeders Inquired About A Stallion After Seeing An Advertisement In The Blood-Horse.*

Research confirms that The Blood-Horse is the premier matchmaker for the stallion set. We asked breeders who subscribe to the magazine the following question: Have you inquired about a stallion as a result of seeing him advertised in The Blood-Horse? A stunning 76.8% replied “Yes”.*
Breeders comprise 43.1% of the magazine’s total subscribers, and the average breeder has subscribed to The Blood-Horse for more than 15 years.** These are serious players, with the authority and resources to book stallion services in every stud-fee range.

Issue After Issue, Your Marketing Message Reaches More...

aspradling — Thu, 09 Dec 2010 20:52:11 GMT

Issue After Issue, Your Marketing Message Reaches More Potential Customers When You Advertise in The Blood-Horse.

Week after week, issue after issue, The Blood-Horse provides its advertisers with a significant circulation advantage.* Look at the trends above, and remember that The Blood-Horse reaches every member of the Thoroughbred Owners and Breeders Association (TOBA).** Higher circulation.* The largest audience.* This powerful combination means more impressions for your advertising, and a stronger return for your marketing investment.
Clearly, when it comes to circulation, our strength is your advantage.

In Tough Times: How Should You Advertise?

aspradling — Thu, 09 Dec 2010 20:48:36 GMT

In Tough Times: Should You Concentrate Your Advertising Buy?
Or, Should You Run A Little Advertising In Lots Of Media?

The savvy advertiser, faced with budget cuts, would do well to concentrate. Reach, in a given market, is increased only marginally with the addition of multiple magazines. In a study by Cahners Publishing Co., the fi rst publication covered 86% of the market. The second publication added 6% coverage; the third 2%; and adding a fourth magazine didn’t increase coverage at all! The research was conducted across 27 separate industries.*

Online Advertising

cdawahare@bloodhorse.com — Tue, 07 Jul 2009 19:27:41 GMT

If you are just beginning your online marketing strategy, web advertising offers many benefits you won’t find anywhere else, and many companies are embracing those benefits during these tough economic times.

Is Print Dead?

cdawahare@bloodhorse.com — Mon, 22 Jun 2009 15:08:15 GMT

While some prominent mainstream print publications have begun to see a mild to moderate drop in readership and reader interactivity in recent memory, niche publications such as The Blood-Horse remain well positioned to better withstand the problems plaguing many middle-of-the-road magazines.

Effective Landing Pages

cdawahare@bloodhorse.com — Thu, 14 May 2009 13:09:49 GMT

The landing page is the first introduction of your product or service to a prospect; your first opportunity to make a good impression. And from that moment on, the success of that blossoming relationship depends on the success of the user experience.