Media Fact Sheets

Online Advertising

cdawahare — Tue, 07 Jul 2009 19:27:41 GMT

If you are just beginning your online marketing strategy, web advertising offers many benefits you won’t find anywhere else, and many companies are embracing those benefits during these tough economic times.

Is Print Dead?

cdawahare — Mon, 22 Jun 2009 15:08:15 GMT

While some prominent mainstream print publications have begun to see a mild to moderate drop in readership and reader interactivity in recent memory, niche publications such as The Blood-Horse remain well positioned to better withstand the problems plaguing many middle-of-the-road magazines.

Effective Landing Pages

cdawahare — Thu, 14 May 2009 13:09:49 GMT

The landing page is the first introduction of your product or service to a prospect; your first opportunity to make a good impression. And from that moment on, the success of that blossoming relationship depends on the success of the user experience.

Effective Banner Ads

cdawahare — Thu, 14 May 2009 13:08:48 GMT

The old-fashioned banner ad continues to thrive and dominate online advertising; because it is inexpensive to design, easily understood, effective in contextual placements and gets a message across in a glance. An effective banner can have a huge effect on your advertising campaign.

Glossary of Online Terms

cdawahare — Wed, 06 May 2009 20:55:57 GMT

The Blood-Horse Glossary of Online Advertising Terms.

In Tough Times, Should You Concentrate Your Ad Buy?

cdawahare — Tue, 24 Mar 2009 15:43:38 GMT

Study after study shows the benefit of concentrating your advertising buy. A concentrated ad campaign provides a significantly greater return on investment.

Marketing During a Recession: The Kellogg's Success Story

cdawahare — Mon, 16 Feb 2009 15:34:15 GMT

Marketing During a Recession: The Kellogg's Success Story

“Three Out of Four Breeders.”

cdawahare — Mon, 09 Feb 2009 21:58:17 GMT

Research confirms that The Blood-Horse is the premier matchmaker for the stallion set. We asked breeders who subscribe to the magazine the following question: Have you inquired about a stallion as a result of seeing him advertised in The Blood-Horse? A stunning 76.8% replied "yes".

E-Newsletters

cdawahare — Wed, 04 Feb 2009 20:36:00 GMT

E-mail newsletter marketing is one of the most successful interactive channels available to advertisers today, and one of the strongest potential tools in your company's marketing arsenal.

“We Asked A Group of Owners/Breeders To Name Their Favorite Web Site”

cdawahare — Thu, 15 Jan 2009 20:17:25 GMT

According to a recent survey, Blood-Horse subscribers ranked BloodHorse.com as their favorite Web site by almost a 2-to-1 margin.

“The Overwhelming Choice in Stallion Advertising”

cdawahare — Thu, 15 Jan 2009 20:14:58 GMT

The Blood-Horse Stallion Register continues to lead the industry with more stallions, more statistical pages, more picture pages, and more information over TT Stallion Directory.

"The Blood-Horse Reaches More People"

cdawahare — Thu, 15 Jan 2009 20:11:09 GMT

When you advertise in The Blood-Horse, your marketing message reaches potentially thousands more horsemen than the other national weekly--including--exclusively--every member of TOBA.

“You Have to Add…”

cdawahare — Mon, 12 Jan 2009 18:51:17 GMT

In a recent survey of Blood-Horse subscribers, Blood-Horse Daily was the preferred choice of all available daily news services, by almost a 2-to-1 margin.

“Outside the United States…”

cdawahare — Mon, 12 Jan 2009 18:50:19 GMT

The Blood-Horse reaches more total qualified circulation internationally than does Thoroughbred Times -- by a margin of 3-to-1.

“Research Proves Proactive Marketing…”

cdawahare — Mon, 12 Jan 2009 18:30:34 GMT

The opportunity for advertisers to obtain overall growth and gain a stronger position in the market is here and now. Research proves the benefits. The old adage is true: "When times are good, you should advertise. When times are bad, you must advertise."