In Tough Times: Should You Concentrate Your Advertising Buy? Or, Should You Run A Little Advertising In Lots Of Media? The savvy advertiser, faced with budget cuts, would do well to concentrate. Reach...
- Dec 09 2010
- 145 Downloads
File Size 579.4kB
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Making the case for Advertising Frequency. Research shows that readers forget a specific message soon after exposure. 96.9% of Blood-Horse Subscribers read 3 out of 4 issues, while 91.5% read every issue...
- Jan 12 2009
- 458 Downloads
File Size 102.6kB
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