December 3, 2016 - Southeast: The New Rules

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Bert Pilcher Jr. and partners reach the big time with Three Rules

by Karen M. Johnson

FOR 36 YEARS Bert Pilcher Jr. employed a business model that worked to his satisfaction. For a commercial breeder it was quite simple: breed mares, raise their foals, and sell them. Of course, there was the occasional horse that failed to sell, but, by and large, Pilcher stuck to the plan…that is, until he threw caution to the wind.

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