Zenyatta’s quest for racing immortality in the Breeders’ Cup Classic on Saturday, November 6, will be followed closely by millions around the world. Lucky for the Big Mare and her connections, horse racing has promotional feet planted in both media worlds. “Old” media – television, print, radio and billboard...

As of Monday morning, my most recent blog post, entitled " Zenyatta Wins Again -- This Time With Oprah " http://www.ntra.com/blog/index/view/MTExOQ , has received more than 6,200 page views and elicited more than 350 comments. I want to thank you for the overwhelming response and for the passionate discussion...

I will be the first to admit that I am not a regular reader of O, The Oprah Winfrey Magazine . However, more than 2.5 million people, mostly women, do read O each month. I also don’t often visit Oprah.com , Winfrey’s Website that attracts an estimated 70 million page views a month. But this week, we...