Being in the industry for a year and a half now, there is one thing I know. We need to engage younger people and bring in more fans to this wonderful sport. Though I feel the Breeders' Cup fell short in their advertising efforts for such a huge event, the coverage was great. The spike in national, and...

I want to talk about National Thoroughbred Racing Association's summer of racing and how they have done PR wise. Let's get down to it. The NTRA is setting out to try and rejuvinate the seemingly screeching slowdown the Thoroughbred industry is headed toward. What is my verdict? I think its effort is...