FOR IMMEDIATE RELEASE
Tuesday, July 22, 2008
Contact: Robert Bolson, Director of Corporate Marketing
(859) 276-6809; firstname.lastname@example.org
BLOOD-HORSE PUBLICATIONS ACQUIRES OWNER-BREEDER INTERNATIONAL
Lexington, Ky. - Blood-Horse Publications has acquired Owner-Breeder International (OBI)-a monthly publication written for Thoroughbred breeding professionals-from Owner-Breeder LLC. Owner-Breeder LLC is a partnership between Bloodstock Research Information Services (BRIS) and Alan Porter. Billed as "The World's Leading Journal Dedicated to Thoroughbred Breeding," Owner-Breeder International features editorial from industry experts and respected authorities dedicated to the study of pedigrees and the analysis of breeding patterns.
Owner-Breeder International and The Blood-Horse MarketWatch will be merged into a single newsletter that will deliver a comprehensive package of proprietary sales and breeding information to a global audience of Thoroughbred professionals. Subscribers to the combined publication will receive:
- An enhanced newsletter featuring the rich, comprehensive statistics regularly featured in MarketWatch plus the insightful pedigree analysis from OBI's stable of knowledgeable writers.
- Data Digest Select delivered direct to their email boxes. Data Digest Select features the quality statistics found in the regular Data Digest preview edition plus exclusive prospective pinhook information.
- A regular pedigree e-newsletter featuring the latest entries from the TrueNicks and Five-Cross Files blogs, weekly analysis from Alan Porter and Avalyn Hunter, and monthly stakes winners reports with family connections and TrueNicks ratings.
- Access to archived editions of MarketWatch and OBI through the MarketWatch Web site.
Alan Porter noted, "I am delighted to deliver OBI's unique features and stable of expert writers to a wider audience, while bringing OBI subscribers the benefit of detailed statistical analysis that has been a feature of MarketWatch."
"I've been a fan of Owner-Breeder for many years and have long admired Alan Porter and other editorial contributors. We are excited to bring the specialized Owner-Breeder content to our family of TBH MarketWatch subscribers," said Stacy V. Bearse, president and CEO of Blood-Horse Publications. "The result will be a larger, more comprehensive newsletter with a greater diversity of perspectives on the art and science of breeding a better Thoroughbred."
For more information on The Blood-Horse MarketWatch and Owner-Breeder International, or to subscribe, visit: MarketWatch.BloodHorse.com.
About Blood-Horse Publications:
Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. Its flagship publication, The Blood-Horse, is the leading weekly Thoroughbred racing and breeding news and information magazine. The Blood-Horse is a publication of Thoroughbred Owners and Breeders Association (TOBA). In addition, Blood-Horse Publications also publishes the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including BloodHorse.com, TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official store of Blood-Horse Publications; and TrueNicks.com.
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For more information, contact:
Director of Corporate Marketing
Tel.: (859) 276-6809