Passes 3,000 Fans on Facebook




Friday, January 15, 2010

Contact: Robert Bolson, Director of Corporate Marketing

Blood-Horse Publications

(859) 276-6809; Passes 3,000 Fans on Facebook


Lexington, Ky. –January 15, 2010— Social media is an important part of the way horse owners, trainers, managers, veterinarians, and others connect today. Facebook page has broken the 3,000 friend barrier, illustrating our success in trying to be where our users want us and supplying them with the horse health, care, management, and welfare information they want and need! Facebook page isn’t just a “post-it-and-leave-it” spot; News Editor Erin Ryder and other staff members spend time sorting through items from Web site and posting them to our Facebook page to make sure our Facebook friends are kept informed and up-to-date with important news, features, and discussions. They also respond to queries for information when appropriate.


“While other equine-related Web sites have a Facebook presence, is using this as a means of reaching out to the equine community and helping horse owners stay up-to-date with news and information,” said Kimberly S. Brown, Publisher of The Horse brand. We believe in listening as well as disseminating information, and I think that is what makes us such an integral part of the horse community.


“Hitting this milestone confirms something we all know; that horse owners love their animals and connect with other like-minded people,” says Ryder, who also presents the weekly Ryder Report video show on “’s Facebook site is a great place to do just that, with daily news updates, blog postings, videos, fact sheets, and polls inspiring feedback and discussion on a variety of topics.”


Please visit and join the 3,000-plus others in the horse industry who follow news and information from via Facebook. And give us feedback on how we are doing, and what else you would like “The Horse Herd” to do to help you stay better informed.


About The Horse:

The Horse is an all-breed, all-discipline equine education provider for hands-on participants in the horse industry. The Horse brand disseminates the latest and most reliable news and information on the health, care, management, and welfare of equids through print and electronic means. is operated by Blood-Horse Publications, publisher of The Horse: Your Guide To Equine Health Care.


Readers are cautioned to seek the advice of a qualified veterinarian before proceeding with any diagnosis, treatment, or therapy.


About Blood-Horse Publications:

Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. Its flagship publication, The Blood-Horse, is a publication of the Thoroughbred Owners and Breeders Association (TOBA), and is the leading weekly Thoroughbred racing and breeding news and information magazine. In addition, Blood-Horse Publications also publishes The Blood-Horse MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby souvenir magazine; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including,,,, the official store of Blood-Horse Publications; and


To receive the latest news and important information from via RSS feed, visit:


To receive news and information via Twitter, visit Follow The Horse on Facebook, visit:


To receive E-newsletters, visit:


To subscribe to any Blood-Horse Publications' publication, or for more information, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications' brand, visit:


To view/download media kit information, visit


For more information, contact:

Robert Bolson

Director of Corporate Marketing

Blood-Horse Publications

Tel.: (859) 276-6809



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