NEWS RELEASE
FOR IMMEDIATE RELEASE
Friday, January 4, 2008
Contact: Robert Bolson, Director of Corporate Marketing
Blood-Horse Publications
(859) 276-6809; rbolson@bloodhorse.com
BLOOD-HORSE PUBLICATIONS AND PEDIGREE RESEARCH LAUNCH TRUENICKS
Lexington, KY - Blood-Horse Publications announces the launch of the TrueNicks sire line affinity system, in conjunction with Pedigree Research, LLC, a pedigree consultancy firm headed by Alan Porter and Byron Rogers. The TrueNicks rating system simplifies nicking analysis in the pedigree of an existing Thoroughbred or hypothetical mating. While straightforward in its interpretation, the system uses the vast data resources made available by The Jockey Club Information Systems, Inc., to compute ratings. Customers can purchase custom TrueNicks reports by visiting http://www.truenicks.com/.
TRUE OPPORTUNITY
The TrueNicks system measures the true opportunity of sire and broodmare sire crosses. Unlike products that score nicks subjectively, TrueNicks ratings are continually calculated to reflect the latest Thoroughbred racing results. Don't make your next breeding decision or purchase your next Thoroughbred without TrueNicks data.
Alan Porter, of Pedigree Research noted, "The launch of the TrueNicks rating is the fulfillment of a dream I've had for 30 years. The fact that it is powered by equineline.com and utilizes data from The Jockey Club Information Systems means that it is the most sophisticated and powerful product of its kind so far created. In addition, the fact that it is developed in partnership with The Blood-Horse means that the TrueNicks system is not only the new industry standard, but also a product that very much belongs to the industry."
Stacy V. Bearse, president and CEO of Blood-Horse Publications commented, "It's a true privilege to link up with Alan and Byron. Their imagination, knowledge, and hard work have resulted in a highly predictive statistical tool that is based on solid, objective history. The development of the TrueNicks rating system will give breeders more confidence because they will be making better-informed mating decisions."
For further information and to view a sample report, visit: http://www.truenicks.com/.
About Blood-Horse Publications:
Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. Its flagship publication, The Blood-Horse, is the leading weekly Thoroughbred racing and breeding news and information magazine. In addition, Blood-Horse Publications also publishes the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine and recipient of the 2005 American Horse Publications General Excellence Award; TBH MarketWatch, a newsletter for Thoroughbred investors and recipient of the prestigious Awards for Publication Excellence (APEX) for 2006 and 2005; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including BloodHorse.com, TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official store of Blood-Horse Publications, and BloodHorseNOW.com.
To receive the latest news and important information from Bloodhorse.com via RSS feed, visit: http://www.bloodhorse.com/RSS
To subscribe to any Blood-Horse Publications' publication, or for more information, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications' brand, visit: http://www.bloodhorse.com/pressroom/logos/
To view/download media kit information, visit http://www.bloodhorse.com/mediakit
For more information, contact:
Contact: Robert Bolson
Director of Corporate Marketing
(859) 276-6809; rbolson@bloodhorse.com
-30- ###
