Tuesday, April 22, 2008

Contact: Robert Bolson, Director of Corporate Marketing

Blood-Horse Publications

(859) 276-6809;


Lexington, Ky. - Join pedigree experts Alan Porter and Byron Rogers for a free online introduction to the latest in pedigree analysis: TrueNicks on Wednesday, April 23 at 2:00 p.m. EDT. Learn how pedigree nicking can help you breed a better racehorse - or recognize one at the sales. The TrueNicks system measures the true opportunity of sire and broodmare sire crosses. Unlike other nicking products, TrueNicks ratings are continually recalculated to reflect the latest Thoroughbred racing results. Find out about the innovative products that can benefit stallion managers and mare owners, as well as services that will give you a professional insight at the sales.

During the free webinar, participants will discover how to navigate around the Web site to find key information quickly and witness a demonstration of applications for the TrueNicks report. In addition, participants will receive an overview of the theories, calculations, and immense database behind the revolutionary TrueNicks system. Participants will also see sample TrueNicks reports as they are guided through the Web site step-by-step. In addition, Alan Porter and Byron Rogers will answer questions during and after the Webinar.

TrueNicks was developed in partnership with Blood-Horse Publications and Pedigree Research, LLC, a pedigree consultancy firm headed by Alan Porter and Byron Rogers. TrueNicks reports are powered by The Jockey Club Information Systems, Inc.

To register to participate in the free TrueNicks webinar or for more information, visit:

About Blood-Horse Publications:

TrueNicks is operated by Blood-Horse Publications, the Thoroughbred industry's foremost publishing company. Blood-Horse Publications also publishes The Blood-Horse, the leading weekly Thoroughbred racing and breeding news and information magazine; the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH MarketWatch, a newsletter for Thoroughbred investors and recipient of the prestigious Awards for Publication Excellence (APEX) for 2006 and 2005; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including,,, the official store of Blood-Horse Publications, and

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For more information, contact:

Robert Bolson

Director of Corporate Marketing Services

Blood-Horse Publications

Tel.: (859) 276-6809

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