NEWS RELEASE
FOR IMMEDIATE RELEASE
Thursday, January 10, 2008
Contact: Robert Bolson, Director of Corporate Marketing
Blood-Horse Publications
(859) 276-6809; rbolson@bloodhorse.com
BLOOD-HORSE PUBLICATIONS LAUNCHES NEW STALLIONS TOUR ONLINE VIDEOS
Lexington, KY - Blood-Horse Publications announces the launch of the new Blood-Horse New Stallions Tour, a specialized online video library available on BloodHorse.com and BloodHorseNOW.com. The Blood-Horse New Stallions Tour offers an informative inventory of online videos featuring stallions that will stand their first season at stud in Central Kentucky in 2008. A sampling of the various video content includes footage of the featured stallions walking, in confirmation pose, racing (if available), and head shots, and includes insightful commentary from the horse's respective stallion manager discussing topics such as pedigree, racing history, confirmation, disposition, and the types of mares that would cross well with stallion. Each video is approximately two to three minutes in length.
Beginning today, the first seven stallion videos will be posted on the subscriber-benefit site, BloodHorseNOW.com, and one video will be available on BloodHorse.com. The complete library of online videos will eventually contain over thirty select videos. Featured stallions will include such well-known names as Street Sense, Hard Spun, Lawyer Ron, Any Given Saturday, English Channel, Silver Wagon, Invasor, and many others.
"With our growing expansion into online video, it is exciting to be able to provide footage of each stallion who will be standing his first season in 2008 in Central Kentucky," Dan Liebman, editor-in-chief of The Blood-Horse said. "I feel sure the viewers will enjoy seeing the stallions in their new surroundings and hearing the insightful comments from the stallion managers."
The Blood-Horse New Stallions Tour is sponsored by NTRA Advantage, OCD Pellets, and by Pro-Ride Racing Australia. The videos are free to view on BloodHorse.com and are available free to registered users of BloodHorseNOW.com, a comprehensive news, data, and analysis Web site for subscribers of The Blood-Horse.
For further information and to view available videos, visit: http://www.bloodhorse.com/ or http://www.bloodhorsenow.com/.
About Blood-Horse Publications:
Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. Its flagship publication, The Blood-Horse, is the leading weekly Thoroughbred racing and breeding news and information magazine. In addition, Blood-Horse Publications also publishes the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine and recipient of the 2005 American Horse Publications General Excellence Award; TBH MarketWatch, a newsletter for Thoroughbred investors and recipient of the prestigious Awards for Publication Excellence (APEX) for 2006 and 2005; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including BloodHorse.com, TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official store of Blood-Horse Publications, and BloodHorseNOW.com.
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To subscribe to any Blood-Horse Publications' publication, or for more information, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications' brand, visit: http://www.bloodhorse.com/pressroom/logos/
To view/download media kit information, visit http://www.bloodhorse.com/mediakit
For more information, contact:
Contact: Robert Bolson
Director of Corporate Marketing
(859) 276-6809; rbolson@bloodhorse.com
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