NEWS RELEASE
FOR IMMEDIATE RELEASE
Wednesday, August 20, 2008
Contact: Robert Bolson, Director of Corporate Marketing
Blood-Horse Publications
(859) 276-6809; rbolson@bloodhorse.com
BLOOD-HORSE PUBLICATIONS TO PUBLISH SPECIAL 25th BREEDERS' CUP COMMEMORATIVE MAGAZINE
Lexington, Ky. - Blood-Horse Publications announces that it will partner with the Breeders' Cup to publish a special official 25th Breeders' Cup commemorative magazine highlighting a quarter century of unforgettable Thoroughbred racing -- the majesty, milestones, and memories from past Breeders' Cup events. The Breeders' Cup World Championships are recognized internationally as the world's richest and most important weekend in Thoroughbred racing. This year's Breeders' Cup will take place October 24-25 at Oak Tree at Santa Anita.
The oversized, four-color, glossy, exclusive publication will feature engaging editorial including a retrospective of each year's most memorable moments, Breeders' Cup milestones and timelines, and expert commentary. In addition the publication will feature treasured photographs, unique and informative insights, fan-friendly charts and statistics, and more from the Thoroughbred industry's best writers and photographers. The magazine also will include a special memento pull-out poster, highlighting classic moments in Breeders' Cup history.
"As one of the industry's most respected media companies, we are very pleased to partner with Blood-Horse Publications," said Peter Land, Breeders' Cup Chief Marketing Officer. "Our 25th running is a special occasion, and we believe Blood-Horse will produce a memorable celebration of the event that fans will want to cherish for years to come."
"We are delighted to partner with Breeders' Cup to publish this exceptional commemorative tribute that every race fan will want to own," said Jacqueline Duke, editor of the project. "From the fascinating historical perspectives to the look ahead to the next 25 years of racing's premier event, this classic keepsake is destined to become ‘the' reference tool for fans who love the sport of Thoroughbred racing and recognize the importance of its championship event."
The commemorative issue will be available through ExclusivelyEquine.com and through the BreedersCup.com Online Store and sold on-track during the Breeders' Cup event with a cover price of $9.95.
For more information on the Breeders' Cup World Championships, visit BreedersCup.com. For complete news coverage of the countdown to Breeders' Cup, visit: http://bc.bloodhorse.com/.
About Blood-Horse Publications:
Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. Its flagship publication, The Blood-Horse, is the leading weekly Thoroughbred racing and breeding news and information magazine. The Blood-Horse is a publication of the Thoroughbred Owners and Breeders Association (TOBA). In addition, Blood-Horse Publications also publishes the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including BloodHorse.com, TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official store of Blood-Horse Publications, and TrueNicks.com.
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For more information, contact:
Robert Bolson
Director of Corporate Marketing Services
Blood-Horse Publications
Tel.: (859) 276-6809
rbolson@bloodhorse.com
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