FOR IMMEDIATE RELEASE
Friday, March 28, 2008
Contact: Robert Bolson, Director of Corporate Marketing
(859) 276-6809; email@example.com
BLOODHORSE.COM LAUNCHES INTERACTIVE GAME "MARCH INTO MAY"
"Who is the greatest Thoroughbred of all-time?" Racing fans now get their chance to decide. 32 horses. 5 rounds. 1 champion.
Lexington, KY -BloodHorse.com announces the launch of a fun new interactive game entitled "March into May." Beginning today, and for the five week period leading up to this year's Kentucky Derby, Thoroughbred racing fans can cast their votes to determine "the greatest Thoroughbred of all-time." Selected by Blood-Horse staff, the top 32 horses of all time have been placed into a bracket (similar to college basketball's "March Madness" brackets). Now it is up to the fans to vote for their favorites, deciding which horse among each head-to-head was the better Thoroughbred racehorse. The horses receiving the most votes in each bracket will advance to the next round of sixteen, then eight, then four, and ultimately down to the final two. Will it be Spectacular Bid? Secretariat? Phar Lap? Each week, a new round of voting will commence until one classic Thoroughbred captures the crown. Fans may register to participate by visiting: http://www.BloodHorse.com/March-into-May/
The entertaining game is inspired by the hugely popular book, Thoroughbred Champions: Top 100 Racehorses of the 20th Century, published by Eclipse Press, and available through ExclusivelyEquine.com. >From Man o' War to Skip Away, each of the 32 horses in the March into May voting are revered in the sport of horse racing. Who will be voted the greatest Thoroughbred race horse of all-time? Starting today, it is up to the fans to decide!
BloodHorse.com was voted the #1 horse industry Web site in 2007, 2005, and 2002 by the American Horse Publications Association, and was previously selected as a Top Seven Equestrian Web site by Forbes magazine. It is the preferred choice of industry professionals and racing enthusiasts alike for up-to-the-minute racing news and information. From award-winning, comprehensive editorial to fan-favorite Breeders' Cup and Triple Crown Mania channels and the engaging BloodHorse.com "Talkin' Horses" weekly feature, there is something for all Thoroughbred racing professionals and enthusiasts. BloodHorse.com is operated by Blood-Horse Publications, the Thoroughbred industry's foremost publishing company. Blood-Horse Publications also publishes The Blood-Horse, the leading weekly Thoroughbred racing and breeding news and information magazine; the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH MarketWatch, a newsletter for Thoroughbred investors and recipient of the prestigious Awards for Publication Excellence (APEX) for 2006 and 2005; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official store of Blood-Horse Publications, BloodHorseNOW.com, and the new TrueNicks.com.
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For more information, contact:
Director of Corporate Marketing Services
Tel.: (859) 276-6809