NEWS RELEASE
FOR IMMEDIATE RELEASE
Wednesday, July 9, 2008
Contact: Robert Bolson, Director of Corporate Marketing
Blood-Horse Publications
(859) 276-6809; rbolson@bloodhorse.com
Pedigree Analyst Matt O'Neil joins TrueNicks, LLC
Lexington, Ky. - Blood-Horse Publications announces the addition of pedigree analyst Matt O'Neil as the new national sales manager for TrueNicks, LLC, a Thoroughbred pedigree statistics and research firm. O'Neil will be responsible for national and international sales of the highly successful TrueNicks pedigree rating products. TrueNicks rates the compatibility of a sire line with mares from another sire line. Unlike other systems that are calculated on the basis of hypothetical opportunity among a limited group of horses, the TrueNicks rating utilizes the constantly updated database of The Jockey Club-the world's most complete records of Thoroughbreds and their performance-to produce a sophisticated rating based on all foals for a given cross.
Educated at the State University of New York at Cobleskill and the University of Louisville, O'Neil spent time working for trainers Frank LaBocetta and Tom Skiffington at Saratoga, Keeneland, and Churchill Downs. He served two years as a senior pedigree analyst for Werk Thoroughbred Consultants, before moving on to the stallion division at Taylor Made Farm as stallion administrator and pedigree analyst. More recently he has been a freelance writer with his work appearing in The Blood-Horse MarketWatch, Thoroughbred Times, Thoroughbred Daily News, Owner-Breeder International, and The Florida-Horse. He is also the former managing editor of Owner-Breeder International, a pedigree newsletter acquired by Blood-Horse Publications in June 2008.
"We are delighted to have someone of Matt's experience join the team at TrueNicks," noted Stacy Bearse, CEO of TrueNicks, LLC. "He is a well-known professional in the industry with a lot of experience in the field of pedigree analysis. He is a perfect fit for our growing business. Matt will be in charge of our sales efforts and will be attending the major yearling and breeding stock sales throughout North America to meet with our clients."
TrueNicks was developed in partnership with Blood-Horse Publications and Pedigree Research, LLC, a pedigree consultancy firm headed by Alan Porter and Byron Rogers. TrueNicks reports are powered by The Jockey Club Information Systems, Inc.
For more information on TrueNicks, visit TrueNicks.com.
About Blood-Horse Publications:
Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. Its flagship publication, The Blood-Horse, is the leading weekly Thoroughbred racing and breeding news and information magazine. In addition, Blood-Horse Publications also publishes the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; TBH MarketWatch, a newsletter for Thoroughbred investment professionals; the official Kentucky Derby and Breeders' Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including BloodHorse.com, TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official store of Blood-Horse Publications; and TrueNicks.com.
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For more information, contact:
Robert Bolson
Director of Corporate Marketing
Blood-Horse Publications
Tel.: (859) 276-6809
E-mail: rbolson@bloodhorse.com
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