Lexington, Ky. - The Blood-Horse, the nation's oldest
continually-published weekly news magazine for Thoroughbred racing and
breeding, will reduce its print advertising rates by 5 percent effective
January 2009. The move comes in an effort to help ease the current operating
burden faced by many of the country's Thoroughbred horse farms and other
industry-related businesses. The Blood-Horse is the flagship publication
of Blood-Horse Publications based in Lexington, Kentucky, and is a publication
of the Thoroughbred Owners and Breeders Association (TOBA). With an estimated
$4 billion dollar impact, the horse industry is Kentucky's top agricultural
cash crop and an important business to other states such as California, New
York, Florida, Texas, and Louisiana.
the past couple of months, we've seen the dislocation between breeding costs
and market prices widen into a chasm that threatens the very viability of our
industry. The charter of The Blood-Horse is to serve the Thoroughbred
owner and breeder, a group that needs immediate financial relief," noted Mr.
Stacy V. Bearse, President and CEO of Blood-Horse Publications. "Reducing our
advertising rates will provide modest relief to industry marketing budgets,
while challenging us to operate more efficiently than ever. In spite of our
lower pricing, readers and advertisers have my pledge to maintain the same high
standards of quality and services that have characterized The Blood-Horse
brand for many, many decades."
The Blood-Horse advertising rate card will
be adjusted to reflect the 5 percent rate reduction effective with the January
3, 2009, issue. Regular advertisers will see automatic decreases in their
About Blood-Horse Publications:
Blood-Horse Publications is a multimedia publishing company that traces its
roots to 1916. Its flagship publication, The Blood-Horse, is a
publication of the Thoroughbred Owners and Breeders Association (TOBA), and is
the leading weekly Thoroughbred racing and breeding news and information
magazine. In addition, Blood-Horse Publications also publishes The
Blood-Horse MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby
souvenir magazine; Auction Edge and Keeneland magazine. In addition, Blood-Horse Publications also publishes
equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including BloodHorse.com, TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official store of Blood-Horse Publications; and TrueNicks.com.
view up-to-the-minute news and information on the Thoroughbred industry on your
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For more information contact:
Robert Bolson, Director of Corporate Marketing Services
Tel.: (859) 276-6809