BLOOD-HORSE PUBLICATIONS ANNOUNCES JOINT VENTURE BETWEEN ITS INDUSTRY-LEADING ONLINE STALLION REGISTER AND AUSTRALIAN BLUEBLOODS’ NEWLY UPGRADED STALLIONS.COM.AU

NEWS RELEASE

FOR IMMEDIATE RELEASE

Wednesday, August 12, 2009

Contact: Robert Bolson, Director of Corporate Marketing

Blood-Horse Publications

(859) 276-6809; rbolson@BloodHorse.com

 

BLOOD-HORSE PUBLICATIONS ANNOUNCES JOINT VENTURE BETWEEN ITS INDUSTRY-LEADING ONLINE STALLION REGISTER AND AUSTRALIAN BLUEBLOODS' NEWLY UPGRADED STALLIONS.COM.AU

Two powerful online resources combine to create one of the world's most comprehensive stallion networks.

 

 

LEXINGTON, Ky. - August 12, 2009 - Blood-Horse Publications announces a joint venture between its industry-leading Blood-Horse Stallion Register Online and Bluebloods' newly upgraded Stallions.com.au. Blood-Horse Publications' flagship publication, The Blood-Horse, is North America's premier weekly news and information magazine for Thoroughbred racing and breeding. Bluebloods is Australia's leading monthly Thoroughbred racing and bloodstock magazine.

 

"The reciprocal agreement gives unprecedented worldwide exposure to the leading commercial Thoroughbred sires on two continents," said Eric Mitchell, executive editor for digital media for Blood-Horse Publications. "We appreciate Andrew Reichard's innovative approach to providing information to the breeding and racing industries and look forward to growing our relationship with Bluebloods."

 

The Blood-Horse Stallion Register Online (SRO) provides access to Stallions.com.au in several ways; through an index page dedicated to the 250-plus sires listed on Stallion.com.au and through individual landing pages throughout the SRO. All the pages can easily be found through the advanced search options. The agreement further enhances the international reach of the SRO, which also links stallion pages to Weatherbys' online Stallion Book. Weatherbys provides British racing with its central administration and maintains the Stud Book for Great Britain and Ireland.

 

On Stallions.com.au, the stallions subscribed to the SRO can be found by going to the "MORE" link in the navigation bar and scrolling down to The Blood-Horse stallions index. The full list is directly linked to the SRO pages and as an added bonus can be sorted by our using the new filter boxes. For example, if you go to the box titled "Sire of Dam" and enter "Secretariat," it will create a short list of the 11 stallions in SRO that are out of Secretariat mares.

 

"We are delighted to announce that as from today 500 leading commercial sires from America's esteemed Stallion Register Online can be accessed directly from our site," said Andrew Reichard, publisher of Bluebloods. "The arrangement with Blood-Horse Publications is a reciprocal one, giving free extra exposure in America through the SRO to the 250 plus active stallions featured on this site.

 

"My thanks to Stacy Bearse and Eric Mitchell from Blood-Horse Publications for their assistance and support in bringing this project together. The Blood-Horse has assisted us generously in some previous publishing ventures and we look forward to mutual success in this online project," Reichard said. "Thanks also to David Reichard, our IT manager, and finally to Brian and Tim Kelly for helping to bring everything to this stage. The SRO stallions join an extensive list of current and archived stallions that help to provide a comprehensive stallion resource for you, our end users. There will be some exciting and innovative features being added in the next few months."

 

About Blood-Horse Publications:

Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. Its flagship publication, The Blood-Horse, is the leading weekly Thoroughbred racing and breeding news and information magazine. In addition, Blood-Horse Publications also publishes the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine; The Blood-Horse MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby and Breeders' Cup World Championships souvenir magazines; Auction Edge; and Keeneland magazine. Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including BloodHorse.com, TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official store of Blood-Horse Publications, and TrueNicks.com.

 

To view up-to-the-minute news and information on your mobile Internet device , visit mobile.BloodHorse.com.

 

To receive the latest news and important information from BloodHorse.com via RSS feed , visit: http://www.BloodHorse.com/RSS

 

To subscribe to any Blood-Horse Publications' publication, or for more information, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications' brand, visit: http://www.BloodHorse.com/pressroom/logos

 

To subscribe to BloodHorse.com's free E-Newsletters, visit: http://BloodHorse.com/enewsletters/

 

To view/download media kit information, visit http://www.BloodHorse.com/mediakit

 

Quick Reference Links:

 

 

Contact:

Robert Bolson

(859) 276-6809

rbolson@BloodHorse.com

Aug. 12, 2009

 

If this email was forwarded to you by another email recipient and you would like to subscribe to the Blood-Horse Publications' press release email list, click here.

 

*    To comment on the topic of this press release, click here.

 

### -30-

 

 

Recent Posts

More Blogs

Archives