NEWS RELEASE
FOR IMMEDIATE RELEASE
Wednesday,
August 12, 2009
Contact: Robert Bolson,
Director of Corporate Marketing
Blood-Horse Publications
(859) 276-6809; rbolson@BloodHorse.com
BLOOD-HORSE PUBLICATIONS ANNOUNCES
JOINT VENTURE BETWEEN ITS INDUSTRY-LEADING ONLINE STALLION REGISTER AND
AUSTRALIAN BLUEBLOODS' NEWLY UPGRADED STALLIONS.COM.AU
Two powerful online resources
combine to create one of the world's most comprehensive stallion networks.
LEXINGTON, Ky.
- August 12, 2009 - Blood-Horse Publications announces a joint
venture between its industry-leading Blood-Horse Stallion Register
Online and Bluebloods' newly upgraded Stallions.com.au. Blood-Horse Publications'
flagship publication, The Blood-Horse, is North America's premier weekly
news and information magazine for Thoroughbred racing and breeding. Bluebloods
is Australia's leading monthly Thoroughbred racing and bloodstock magazine.
"The reciprocal agreement gives
unprecedented worldwide exposure to the leading commercial Thoroughbred sires
on two continents," said Eric Mitchell, executive editor for digital media for
Blood-Horse Publications. "We appreciate Andrew Reichard's innovative approach
to providing information to the breeding and racing industries and look forward
to growing our relationship with Bluebloods."
The Blood-Horse Stallion
Register Online (SRO) provides access to Stallions.com.au in several ways;
through an index page dedicated to the 250-plus sires listed on Stallion.com.au
and through individual landing pages throughout the SRO. All the pages can
easily be found through the advanced search options. The agreement further
enhances the international reach of the SRO, which also links stallion pages to
Weatherbys' online Stallion Book. Weatherbys provides British racing with its
central administration and maintains the Stud Book for Great Britain and
Ireland.
On Stallions.com.au, the stallions
subscribed to the SRO can be found by going to the "MORE" link in the
navigation bar and scrolling down to The Blood-Horse stallions index.
The full list is directly linked to the SRO pages and as an added bonus can be
sorted by our using the new filter boxes. For example, if you go to the box
titled "Sire of Dam" and enter "Secretariat," it will create a short list of
the 11 stallions in SRO that are out of Secretariat mares.
"We are delighted to announce that as
from today 500 leading commercial sires from America's esteemed Stallion
Register Online can be accessed directly from our site," said Andrew Reichard,
publisher of Bluebloods. "The arrangement with Blood-Horse Publications
is a reciprocal one, giving free extra exposure in America through the SRO to
the 250 plus active stallions featured on this site.
"My thanks to Stacy Bearse and Eric
Mitchell from Blood-Horse Publications for their assistance and support in
bringing this project together. The Blood-Horse has assisted us
generously in some previous publishing ventures and we look forward to mutual
success in this online project," Reichard said. "Thanks also to David Reichard,
our IT manager, and finally to Brian and Tim Kelly for helping to bring
everything to this stage. The SRO stallions join an extensive list of current
and archived stallions that help to provide a comprehensive stallion resource
for you, our end users. There will be some exciting and innovative features
being added in the next few months."
About
Blood-Horse Publications:
Blood-Horse
Publications is a multimedia publishing company that traces its roots to 1916.
Its flagship publication, The Blood-Horse, is the leading weekly
Thoroughbred racing and breeding news and information magazine. In addition,
Blood-Horse Publications also publishes the award-winning The Horse: Your
Guide To Equine Health Care, a monthly equine health care magazine; The
Blood-Horse MarketWatch, a newsletter for Thoroughbred investors; the
official Kentucky Derby and Breeders' Cup World Championships souvenir
magazines; Auction
Edge; and Keeneland magazine.
Blood-Horse Publications also publishes equine-related books and videos under
the Eclipse
Press banner, and operates a family of award-winning Web sites
including BloodHorse.com, TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official
store of Blood-Horse Publications, and TrueNicks.com.
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visit mobile.BloodHorse.com.
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visit: http://www.BloodHorse.com/pressroom/logos
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information, visit http://www.BloodHorse.com/mediakit
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