TwinSpires.com TV Announces High-Def Keeneland Races

 FOR IMMEDIATE RELEASE Contact: Liz Harris
502-636-4474
Liz@KyDerby.com


TwinSpires.com TV Announces High-Def Keeneland Races


Louisville, Ky. (Oct. 13, 2009) – Churchill Downs Incorporated (NASDAQ:CHDN)
(“CDI” or “Company”) has announced wholly owned TwinSpires.com will offer all of
the Keeneland Race Meet’s 17 days of racing in High-def on TwinSpiresTV.
TwinSpires.com is the only Advance Deposit Wagering website to offer live streaming of
the Keeneland Race Course high definition signal.
Customers who watch TwinSpiresTV will be able to watch Keeneland’s races with Highdefinition
quality and format while wagering through TwinSpires.com
Nick Nicholson, President and CEO of Keeneland said, “We applaud Churchill Downs
for making the commitment to providing its TwinSpiresTV with a High Definition signal
of Keeneland’s fall meeting. HD further enhances the pageantry and excitement of
Thoroughbred racing for our customers everywhere.


A new and popular feature of TwinSpires.com has become the Wager Cancellation
Feature, which enables customers to quickly and easily cancel a wager online, within
reasonable pre-defined limits.


In addition to the High-def signal provided for Keeneland races, TwinSpiresTV version
3.3 was recently released. The new release features advanced advertising capabilities
including geo-targeting.


“We plan to work with our track partners to allow them the opportunity to reach out to
horseplayers in their market to promote their on-track events and promotions through
TwinSpiresTV,” said Jeremy Clemons, TwinSpires.com VP of Marketing. “We are
committed to innovation that not only engages our online player base but also grows
interest in live racing.”


Customers may open a TwinSpires account and wager through their TwinSpires
accounts online at www.twinspires.com or via telephone by dialing 1-877-SPIRES-1 (1-
877-774-7371). After an initial $50 deposit to open a TwinSpires account, there is no
minimum deposit amount. Customers may deposit funds into their TwinSpires accounts
at any time via their phone, the TwinSpires Web site or postal mail. TwinSpires charges
no fees to register, wager or to maintain an account, and TwinSpires offers live video
streaming of races and free race replays to all wagering customers through its
revolutionary TwinSpiresTV video player.


TwinSpires.com (www.TwinSpires.com) is the official advance-deposit wagering
service for Churchill Downs Incorporated and its family of racetracks, as well for the
Kentucky Derby and Kentucky Oaks. TwinSpires.com is a wholly owned subsidiary of
Churchill Downs Incorporated and offers wagering on races from the country’s most
popular racetracks. TwinSpires.com is headquartered in Mountain View, Calif., and
operates a wagering hub in Oregon.


Churchill Downs Incorporated (“CDI” or “Company”), headquartered in Louisville,
Ky., owns and operates world-renowned horse racing venues throughout the United
States. CDI’s four racetracks in Florida, Illinois, Kentucky and Louisiana host many of
North America’s most prestigious races, including the Kentucky Derby and Kentucky
Oaks, Arlington Million, Princess Rooney Handicap and Louisiana Derby. CDI’s
racetracks have hosted seven Breeders’ Cup World Championships. CDI also owns offtrack
betting facilities and has interests in various advance-deposit wagering, television
production, telecommunications and racing services companies including a 50-percent
interest in the national cable and satellite network HorseRacing TV, that support the
Company’s network of simulcasting and racing operations. CDI trades on the NASDAQ
Global Select Market under the symbol CHDN and can be found on the Internet:
www.ChurchillDownsIncorporated.com
-END

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