FOR IMMEDIATE RELEASE
November 19, 2009
Contact: Robert Bolson,
Director of Corporate Marketing
(859) 276-6809; rbolson@BloodHorse.com
BLOOD-HORSE PUBLICATIONS ANNOUNCES
ERIC MITCHELL APPOINTED EDITORIAL DIRECTOR
New structure positions company well to serve
growing audience with quality content delivered via a wide variety of media
Ky. - November 19, 2009 -Blood-Horse
Publications announces that Eric Mitchell has been appointed Editorial Director
of The Blood-Horse business unit, as part of a reorganization undertaken to
strengthen the development of the brand's three distinct editorial initiatives.
Mitchell, 47, joined Blood-Horse Publications in
October 1999 as a senior staff writer for The Blood-Horse. Prior to that
Mitchell was a reporter and columnist for Street & Smith's SportsBusiness
Journal in Charlotte, N.C. He also spent more than eight years as a
reporter and senior reporter for the Ocala Star-Banner, covering
Florida's horse industry among other subjects.
immediately with the reorganization, reporting to Mitchell are:
- Dan Liebman, who
continues as editor of The Blood-Horse magazine. Liebman's primary
responsibilities will center on transforming the printed magazine to the
changing needs and wants of the company's core audience of Thoroughbred owners
and breeders. He will continue to be the voice of the publication through the
"What's Going on Here" column and blog.
- Evan Hammonds,
who assumes the responsibility as editor of BloodHorse.com
and related digital media. Hammonds will be at the heart of the brand's Mequoda
development efforts, managing the positioning, growth and operation of the Web
site and e-newsletters, and creating new digital business opportunities.
- Scot Gillies, who
becomes editor of Professional Products. Gillies' focus will be on serving the
core audience of Thoroughbred owners and breeders with multi-media information
products to guide intelligent decision making. He will work in partnership with
Cindy Brice on projects such as TrueNicks, The Blood-Horse Stallion Register,
The Blood-Horse MarketWatch, Auction Edge, and other tightly
focused print and digital reference products.
- Tom LaMarra, who
continues as news editor for The Blood-Horse family of products. LaMarra will
assume some additional duties managing the company's team of news reporters and
correspondent corps. Under his direction, the news group will provide all
Blood-Horse media with timely content ranging from breaking news alerts to
new structure gives each product group a champion and positions us well to
serve our growing audience with quality content delivered via a wide variety of
media platforms," noted Stacy V. Bearse, President and CEO. "Under Eric's
leadership, the editorial reorganization will result in greater synergy, which
is the keystone to multi-media publishing. For instance, subscriptions to The
Blood-Horse magazine continue to grow, thanks to Thoroughbred enthusiasts
who discover us through our digital media products."
Mitchell said, "The publishing industry and the Thoroughbred industry both face
great challenges. The deep pool of talent at The Blood-Horse, however, has what
it takes to conceive, develop, and deliver innovative products and services
that will help our customers succeed and our industry grow. I look forward to working
with this dedicated team to make it happen."
The Blood-Horse editorial team produces a wide variety of media,
including The Blood-Horse weekly magazine; Auction Edge, a hip-by-hip guide to
public auctions; the quarterly National Stakes Conditions Books; BloodHorse.com, the industry's leading
Web site; The Blood-Horse Stallion Register, an annual guide to
Thoroughbred stallions, published in print and on-line; The Blood-Horse Source, an annual
industry directory; The Blood-Horse MarketWatch, a monthly newsletter focusing on
bloodstock investment; and a wide variety of daily and weekly e-newsletters.
Publications is a multimedia publishing company that traces its roots to 1916.
Its flagship publication, The Blood-Horse, is the leading weekly
Thoroughbred racing and breeding news and information magazine. In addition,
Blood-Horse Publications also publishes the award-winning The Horse: Your
Guide To Equine Health Care, a monthly equine health care magazine; the official Kentucky Derby and Breeders' Cup
World Championships souvenir magazines; and Keeneland magazine.
Blood-Horse Publications also publishes equine-related books and videos under
Press banner, and operates a family of award-winning Web sites
including BloodHorse.com, TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official
store of Blood-Horse Publications, and TrueNicks.com.
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