Monday, November 16, 2009
Bolson, Director of
(859) 276-6809; rbolson@BloodHorse.com
The Horse and
Equine Vet Techs Become Media Partners
Lexington, Ky. - November 16, 2009- The
Horse and the American Association of Equine Veterinary Technicians (AAEVT)
have become official Media Partners.
"Vet techs are the unsung heroes of
veterinary hospitals," said Kimberly S. Brown, publisher/editor of The Horse.
"They are the ones responsible for detailed, day-to-day care of in-clinic
horses, and they often are the professionals who communicate the veterinarian's
instructions to owners to help owners treat and manage horses with problems or
recovering animals. We are thrilled to be officially working with AAEVT."
"The AAEVT Executive Board is very
excited about and honored by this newly formed partnership with The Horse,"
said Deborah Reeder, executive director of the AAEVT. "There are so many
resources The Horse offers that we can now make available to our members, and
we can continue to explore together new opportunities. The Horse media
partnership will allow us greater exposure to the equine veterinary industry,
as well as educate the industry more on the many ways we as AAEVT members
contribute to the health and welfare of the horse."
With sponsor partner
Intervet/Schering-Plough Animal Health (now owned by Merck), all members of the
AAEVT receive a copy of the monthly magazine The Horse: Your Guide To Equine
Health Care. The AAEVT logo will appear in the magazine and on TheHorse.com, with a link to the AAEVT Web
The Horse will work with AAEVT to
promote and bring education to its members, and to promote AAEVT to all vet
techs, whether licensed or not (unlicensed vet techs can also be AAEVT
The Horse is an all-breed, all-discipline equine education
provider for hands-on participants in the horse industry. The Horse brand
disseminates the latest and most reliable news and information on the health,
care, management, and welfare of equids through print and electronic means. TheHorse.com
is operated by Blood-Horse Publications, publisher of The Horse: Your Guide
To Equine Health Care.
are cautioned to seek the advice of a qualified veterinarian before proceeding
with any diagnosis, treatment, or therapy.
Blood-Horse Publications is a
multimedia publishing company that traces its roots to 1916. Its flagship
publication, The Blood-Horse, is a publication of the Thoroughbred Owners and Breeders Association
(TOBA), and is the leading weekly Thoroughbred racing
and breeding news and information magazine. In addition, Blood-Horse
Publications also publishes The Blood-Horse MarketWatch,
a newsletter for Thoroughbred investors; the official
Kentucky Derby souvenir magazine; Auction Edge; and Keeneland
magazine. In addition, Blood-Horse
Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites
including BloodHorse.com, TheHorse.com, StallionRegister.com, ExclusivelyEquine.com, the official store of Blood-Horse Publications; and
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To view/download media kit
information, visit TheHorse.com/mediakit
more information, contact: