The Horse and Equine Vet Techs Become Media Partners


Monday, November 16, 2009
Contact: Robert Bolson, Director of Corporate Marketing
Blood-Horse Publications
(859) 276-6809;

The Horse and Equine Vet Techs Become Media Partners

 Lexington, Ky. - November 16, 2009- The Horse and the American Association of Equine Veterinary Technicians (AAEVT) have become official Media Partners.

"Vet techs are the unsung heroes of veterinary hospitals," said Kimberly S. Brown, publisher/editor of The Horse. "They are the ones responsible for detailed, day-to-day care of in-clinic horses, and they often are the professionals who communicate the veterinarian's instructions to owners to help owners treat and manage horses with problems or recovering animals. We are thrilled to be officially working with AAEVT."

"The AAEVT Executive Board is very excited about and honored by this newly formed partnership with The Horse," said Deborah Reeder, executive director of the AAEVT. "There are so many resources The Horse offers that we can now make available to our members, and we can continue to explore together new opportunities. The Horse media partnership will allow us greater exposure to the equine veterinary industry, as well as educate the industry more on the many ways we as AAEVT members contribute to the health and welfare of the horse."

With sponsor partner Intervet/Schering-Plough Animal Health (now owned by Merck), all members of the AAEVT receive a copy of the monthly magazine The Horse: Your Guide To Equine Health Care. The AAEVT logo will appear in the magazine and on, with a link to the AAEVT Web site.

The Horse will work with AAEVT to promote and bring education to its members, and to promote AAEVT to all vet techs, whether licensed or not (unlicensed vet techs can also be AAEVT members).

About The Horse:
The Horse is an all-breed, all-discipline equine education provider for hands-on participants in the horse industry. The Horse brand disseminates the latest and most reliable news and information on the health, care, management, and welfare of equids through print and electronic means. is operated by Blood-Horse Publications, publisher of The Horse: Your Guide To Equine Health Care.

Readers are cautioned to seek the advice of a qualified veterinarian before proceeding with any diagnosis, treatment, or therapy.

About Blood-Horse Publications:
Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. Its flagship publication, The Blood-Horse, is a publication of the Thoroughbred Owners and Breeders Association (TOBA), and is the leading weekly Thoroughbred racing and breeding news and information magazine. In addition, Blood-Horse Publications also publishes The Blood-Horse MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby souvenir magazine; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning Web sites including,,,, the official store of Blood-Horse Publications; and

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To subscribe to any Blood-Horse Publications' publication, or for more information, call toll-free: 1-800-582-5604. To view/download logos for any Blood-Horse Publications' brand, visit:

To view/download media kit information, visit

For more information, contact:

Robert Bolson

Director of Corporate Marketing

Blood-Horse Publications

Tel.: (859) 276-6809



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