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Thoroughbred Bloggers Alliance

Attracting the Fan

By Teresa Genaro Racing faces the daunting task of marketing an identical product to two disparate audiences: the gambler and the fan. Racing can't exist without the former, and it shouldn't exist without the latter. Figuring out how to get more gambling dollars through the windows (or over the bandwidth...
by cdawahare@bloodhorse.com on 10-09-2008
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