branding Thoroughbreds

Pope: Reward Horses that Generate the Most Handle with Higher Purses

• 03 Feb 2011 9:22 AM
• 28 Comments

Thoroughbred industry marketer Fred Pope outlines a plan to reward the owners of the most popular horses with bonus purse money. In general the "brand name" horses generating the most handle, should be reward with a percentage of that handle above the published purse amount.... Read More