Thoroughbred Buyers Directory

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NEWS RELEASE - For Immediate Release
For more information, contact:
Jan Meerdink
(920) 725-0955 or (800) 635-6499

Buyers & Sellers Need to Know "What's That Thoroughbred Worth?"
Here's the Fast, Easy Way to Find Out!

NEENAH, WIS. - Fall sales are just weeks away and it's the question on everyone's mind. "What's my Thoroughbred worth?"

This isn't a matter for guesswork; it's a key element in business planning. An educated guess is possible - usually by paying substantial fees for someone's time - but what's really needed is statistics. And that's exactly what you get with Thoro-Quote, a program included FREE with the 2010 Directory of Thoroughbred Buyers.

Pick a sire, a dam or a dam's sire. A covering sire. Choose from broodmares, two-year-olds, yearlings or weanlings. And from the nearly 95,000 horses sold at public auction in the last six years, up comes the past history of selling prices for horses like yours.

Maybe Thoro-Quote's results become a contact piece sent out to customers or potential clients. A tool used in phone conversations to set reserve prices or to choose the best auction for a particular horse. However used, Thoro-Quote is just one more reason you shouldn't be without the Directory of Thoroughbred Buyers. 

In addition to the sales records of nearly 95,000 horses, the Directory of Thoroughbred Buyers 2010 connects you with data for nearly 7,000 Thoroughbred buyers and their public auction purchases from 2004-2009. Flip through the buyers to find their address, phone number and email address. Sort them by where they live; whether they buy two-year-olds, yearlings or broodmares; how much they spend on a horse and more. View the search results as an in-depth report or export the names to use in a mail merge.

Perhaps best of all is the flexibility of this total marketing package. Use it to fill a stable with boarders or horses in training. Value horses. Contact people about purchasing new silks or buying equine insurance. Fill hotel rooms at sales time. As long as you're involved with Thoroughbreds, this program will help your business succeed.

The biggest names in the industry have used the Directory of Thoroughbred Buyers and Thoro-Quote as an integral part of their marketing plan for years. With the 2010 edition, anyone can turn their Thoroughbred business into a profitable one.

Directory of Thoroughbred Buyers 2010 with Thoro-Quote is available exclusively from The Russell Meerdink Company, Ltd.  To order this software from The Russell Meerdink Company, Ltd., write 1555 South Park Ave., Neenah, WI 54956; phone (920) 725-0955 or (800) 635-6499; fax (920) 725-0709; or log on at


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