The Toro Company Forms Alliance with Innovative Equine Marketing

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For Immediate Release

The Toro Company Forms Alliance with Innovative Equine Marketing
Partnership supports equine industry with innovative Toro and Exmark equipment

BLOOMINGTON, Minn. (February 21, 2011) - The Toro Company (NYSE: TTC) today announced it has entered into a partnership with Innovative Equine Marketing, LLC and its Equine Savings program. Based in Georgetown, Ky., Innovative Equine Marketing provides product support to equine facilities and tracks in North America. Through this new relationship, individuals in the equine industry will have access to preferred pricing on Toro turf and landscape maintenance products, and precision irrigation solutions, as well as Exmark mowing equipment.

"In looking for opportunities to grow in adjacent markets, the equine industry is one where we have very little exposure today," said Rick Lohman, director of corporate accounts at Toro. "We know the industry's participants strive for having the best turf conditions, which is why we're extremely excited to support the industry with quality, high-performing products and services to help customers manage their operations successfully."

"To have The Toro Company commit to a multi-year partnership in support of our industry is quite an honor," said Steve Andersen, founder of Innovative Equine Marketing. "From race tracks to the smallest equine facility specializing in any breed or discipline, we welcome the entire equine world to look at this great partnership and how it can benefit their operations. With industry-leading Toro and Exmark equipment, low-rate financing and preferred pricing, this partnership delivers tremendous value to those in the equine market."

Andersen, well known in the thoroughbred industry, served as senior director of sales at the National Thoroughbred Racing Association for more than a decade before founding Innovative Equine Marketing.

For more information on Toro equipment and irrigation products, visit; and Exmark equipment at To learn more about Innovative Equine Marketing, please call 877-905-0004 or visit

About The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide provider of turf and landscape maintenance equipment, and precision irrigation systems. With sales of nearly $1.7 billion in fiscal 2010, Toro's global presence extends to more than 80 countries through its reputation of world-class service, innovation and turf expertise. Since 1914, the company has built a tradition of excellence around a number of strong brands to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties, and agricultural fields. More information is available at

Contact Information:
Branden Happel
Steve Andersen
Manager, Public Relations Innovative Equine Marketing, LLC
(952) 887-8930
(502) 863-6000


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