Manna Pro® Expands its Offerings to the Equine Community with its Acquisition of Three Leading Equine Care Products
Acquisition adds Corona®, Lexol®, and Horseman's Dream® to growing Manna Pro Products umbrella.
Chesterfield, MO - Manna Pro® Products, LLC, is acquiring three
well-known brands in the equine care category from Summit Industries,
Inc. The agreement includes the purchase of the Corona® and Horseman's
Dream® animal care brands in addition to an exclusive license to market
the Lexol® leather care brand to the equine market. Summit will continue
to sell and distribute Lexol to its existing non-equine markets. The
brands complement Manna Pro's existing product offerings, which range
from quality animal nutrition products to grooming and stable management
products, and will be available wherever Manna Pro products are sold.
Manna Pro produces high-quality animal nutrition and care products for a
broad range of animals. Its largest group of products is geared to
horses, but the company also produces feed for backyard poultry and
goats, rabbits, cattle, pigs, and companion animals. Manna Pro's product
lines primarily serve the "lifestyle farmer" market - people who own
acreage with farm animals, and operate their farms as a hobby rather
than a business. The company's flagship product - Calf-Manna® - has been
a staple of animal owners for over 80 years. Its products appeal to
people who view their animals not as merely livestock, but as a part of
their lifestyle, and even as a part of their family.
According to John Howe, President of Manna Pro Products LLC, product
innovation, consistently high quality, and excellent service are keys to
the company's continued growth. "Our customers in the equine and other
lifestyle farming segments rely on Manna Pro to bring them the very best
options for animal care and nutrition," Howe says. "We are dedicated to
serving as a one-stop resource for the finest brands, and we are
excited to bring three trusted names to the Manna Pro family with this
acquisition."
With the acquisition, Manna Pro customers will now be able to find the
following products at retail locations across the country:
- The Lexol family of cleaners and conditioners is carefully
formulated to maintain the beauty and durability of all types of fine
leather, and its alkaline-free products are trusted to maintain the
beauty and extend the life of leather saddles and tack. Horse owners
also prefer Lexol's Neatsfoot Leather Dressing, which is specially
formulated to condition and protect light-colored leather without
darkening or leaving behind a greasy finish.
- Corona products are lanolin-based animal care products and
include Corona Ointment, Corona Hoof Dressing, Corona Shampoo
Concentrate, and Corona Udder Butter. With over 100 years of experience
in helping care for human and animal skin, Corona products have become
an essential in stables around the country.
- Horseman's Dream is a line of animal skin and wound care
products widely known for its Veterinary Cream, the "original" first-aid
cream compounded from stabilized Aloe Vera. Other Aloe based products
such as Liniment, Fly Gone Fly Repellant and Shampoos are now a part of
the Horseman's Dream family.
The Corona Stable of Products acquisition is part of the Manna Pro
strategy to expand its offerings in the care and nurturing of animals.
According to Howe, "Manna Pro is able to leverage its strengths in
retail distribution, new product development, package design, and
consumer marketing to give additional focus to the brands we acquire.
When customers buy products that are part of the Manna Pro family, they
can be confident they are receiving excellent quality at a great value
across every product line."
About Manna Pro Products
Manna Pro has long been a trusted name in the animal nutrition
industry. Respected products - including the company's signature brand,
Calf-Manna®, the Super Horse® line of feeds, and Apple Wafers - have
been used by discriminating horse owners for decades. Manna Pro is one
of the largest private companies in the St. Louis region, ranking No.
134 in the
St. Louis Business Journal's most recent listing. In 2010, it had sales of $85 million.
Manna Pro has a staff of 170, including 30 people at its Chesterfield,
Mo., headquarters. For more information about Manna Pro or any of the
fine products it manufactures, please visit
www.mannapro.com.
Contact: Jennifer Hojnacki, Director of Marketing, 314-753-3661, jenniferh@mannapro.com
