Newly Launched Equine Identification System Utilizes Iris Scan Technology
NJ, November 23, 2011 - Global Animal Management proudly announces the
launch of eyeD, a revolutionary equine identification solution
utilizing iris scan technology. eyeD was officially introduced this week
during the 57th Annual Convention of American Association of Equine
Practitioners (AAEP) in San Antonio, Texas.
than 10 years in development, eyeD is the way of the future in equine
identification," said David Knupp, marketing manager, Global Animal
Management. "This highly advanced method of identification will provide
horse owners with a quick and precise identification in addition to data
that can be retrieved instantly." eyeD is more accurate than tattoos or
markings, more secure than paper documents and completely non-invasive.
The eyeD Solution is the first equine identification system that is
safe, easy-to-use and accurate. It offers an easy alternative to the
complication and uncertainty of traditional ID methods. "Providing no
more undue stress to animals, eyeD takes only minutes to capture a
digital photo of the horse's eyes, and all without restraining the horse
during the process," Knupp said. "Horse owners can ensure lower stress
levels and increased safety of their horses by using eyeD."
How it works
Utilizing the unique features of the animal's iris, eyeD establishes an
identification code similar to how iris identification has been
perfected in humans. A digital photo, called an eyePrint, is taken by a
veterinarian of each of the horse's eyes using a special camera. The
images are electronically stored along with photos to pedigree
registrations and medical records, among other information. An eyePrint
is more accurate than a fingerprint, and no two irises are alike. Even
clones have different iris patterns.
noninvasive way of identifying my equine patients is exciting," said
Monty McInturff, D.V.M., Tennessee Equine Hospital. "The information
stored in the eyeD database is tamperproof, permanent and safe from
damage unlike paper documents. I look forward to utilizing this
technology to better serve my customers."
How to enroll
Currently, horse owners can sign up for eyeD online at www.eyeD.com. After completing online registration, horse owners can contact their veterinarian to have their horses' eyes scanned.
As part of a limited Futurity Club offer, owners can enroll their horse
for $50 with significantly reduced annual renewal fees in subsequent
years. Futurity Club members also will receive a dewormer coupon upon
With as many as 50,000 horses stolen each year, the eyeD
solution provides owners with piece of mind and a greater chance of
"Once a horse is enrolled, the eyeD identification can be
attached to other pieces of information such as health certificates,
health records, Coggins tests and interstate movement certificates,"
Knupp said. "While it currently serves as a resource for horse recovery,
additional benefits and features will be available in the coming
eyeD solution is now available to breed
associations, commercial stables, horse owners and equine practitioners.
For more information and to sign up for eyeD, contact your local
veterinarian or log on to www.eyeD.com.
Global Animal Management is a wholly-owned subsidiary of Merck and Co., Inc.
About Merck Animal Health
Merck is a global healthcare leader working to help the world be well.
Merck Animal Health, known as MSD Animal Health outside the United
States and Canada, is the global animal health business unit of Merck.
Merck Animal Health offers veterinarians, farmers, pet owners and
governments one of the widest ranges of veterinary pharmaceuticals,
vaccines and health management solutions and services. Merck Animal
Health is dedicated to preserving and improving the health, well-being
and performance of animals. It invests extensively in dynamic and
comprehensive R&D resources and a modern, global supply chain. Merck
Animal Health is present in more than 50 countries, while its products
are available in some 150 markets. For more information, visit www.merck-animal-health.com.
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