Toro Renews Partnership with Innovative Equine Marketing

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Toro Renews Partnership with Innovative Equine Marketing

Initiative provides preferred pricing for equine facilities


BLOOMINGTON, Minn. (September 15, 2014) - The Toro Company has renewed its support of the Equine Equipment Savings® program, a unique initiative created by Innovative Equine Marketing LLC, to support and promote the goals of equine facilities and tracks across North America. Thanks to the program, organizations and individuals in the equine industry will have access to preferred pricing on Toro® equipment.

Innovative Equine Marketing serves as a liaison between equipment dealers and Toro to qualify candidates and subsequently provide equipment discounts for equine facilities, and has been a popular program among that demographic. Toro's partnership with Innovative Equine Marketing includes equipment discounts of up to 26%.

According to Steve Andersen, founder of Innovative Equine Marketing LLC, they keep everything even across the board: "Our job is to make sure that folks who receive this discount are well-qualified - we don't care if that is the Smith family farm, or the Taj Mahal of thoroughbred breeding - everyone receives equal benefits from the program."

Andersen claims that equine professionals by and large have put their trust in Toro equipment for decades, and it speaks volumes for Toro to take such an active role in supporting equine facilities. "Toro's commitment to the industry is apparent through their support of the Equine Equipment Savings program," says Andersen. "Toro continues to be a strong partner of ours, and has been an active supporter of the program since 2011."

Andersen, well-known in the thoroughbred industry, served as senior director for sales at the National Thoroughbred Racing Association for more than a decade before founding Innovative Equine Marketing LLC.

For more information on Toro products, please visit To learn more about the Equine Equipment Savings program, visit

About The Toro Company

The Toro Company (NYSE: TTC) is a leading worldwide provider of innovative turf, landscape, rental and construction equipment, and irrigation and outdoor lighting solutions. With sales of more than $2 billion in fiscal 2013, Toro's global presence extends to more than 90 countries through strong relationships built on integrity and trust, constant innovation and a commitment to helping customers enrich the beauty, productivity and sustainability of the land. Since 1914, the company has built a tradition of excellence around a number of strong brands to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties and agricultural fields. More information is available at




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