Toro Renews Partnership with Innovative Equine Marketing
Initiative provides preferred pricing for equine facilities
BLOOMINGTON, Minn. (September 15, 2014) - The Toro Company has renewed its support
of the Equine Equipment Savings® program, a unique initiative created by
Innovative Equine Marketing LLC, to support and promote the goals of equine
facilities and tracks across North America. Thanks to the program,
organizations and individuals in the equine industry will have access to
preferred pricing on Toro® equipment.
Innovative Equine Marketing serves as a liaison
between equipment dealers and Toro to qualify candidates and subsequently
provide equipment discounts for equine facilities, and has been a popular
program among that demographic. Toro's partnership with Innovative Equine
Marketing includes equipment discounts of up to 26%.
According to Steve Andersen, founder of Innovative
Equine Marketing LLC, they keep everything even across the board: "Our job is
to make sure that folks who receive this discount are well-qualified - we don't
care if that is the Smith family farm, or the Taj Mahal of thoroughbred
breeding - everyone receives equal benefits from the program."
Andersen claims that equine professionals by and
large have put their trust in Toro equipment for decades, and it speaks volumes
for Toro to take such an active role in supporting equine facilities. "Toro's
commitment to the industry is apparent through their support of the Equine
Equipment Savings program," says Andersen. "Toro continues to be a strong
partner of ours, and has been an active supporter of the program since 2011."
Andersen, well-known in the thoroughbred industry,
served as senior director for sales at the National Thoroughbred Racing
Association for more than a decade before founding Innovative Equine Marketing
For more information on Toro products, please visit
learn more about the Equine Equipment Savings program, visit www.equinesavings.com.
The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide
provider of innovative turf, landscape, rental and construction equipment, and
irrigation and outdoor lighting solutions. With sales of more than $2
billion in fiscal 2013, Toro's global presence extends to more than 90
countries through strong relationships built on integrity and trust, constant
innovation and a commitment to helping customers enrich the beauty, productivity
and sustainability of the land. Since 1914, the company has built a
tradition of excellence around a number of strong brands to help customers care
for golf courses, sports fields, public green spaces, commercial and
residential properties and agricultural fields. More information is available at www.toro.com.