The future of publishing fits in the palm of your hand.
On screen sizes ranging from four to six inches, we rely increasingly on smartphones to deliver information we need immediately. No more waiting to get home to check email or get caught up on race results on favorite websites.
Worldwide sales of desktop computers continue to fall, expected to slip another 12% by the end of the year. Meanwhile, the sales of mobile phones and tablets continue to skyrocket.
Seven years ago consumers had purchased more than 122 million smartphones and tablets. Before year's end that market is expected to top the 2.5 billion mark. The number of mobile users surpassed desktop users for the first time last year, and recent research published by the Smart Insights digital marketing company shows adults in the United States now spend almost three hours per day on a mobile device, up 11% from a year ago. In 2008, American adults averaged only 18 minutes per day on a mobile device.
In order to be where our customers are, Blood-Horse this week introduced a new mobile platform called Blood-Horse Daily. The Daily is available through the Apple App Store or Google Play for Android phone users. While you'll have access to the latest news, the Daily is much more. You'll get curated analysis and commentary suited to the Thoroughbred industry professional. You'll get bloodstock insights, market trends through the team at Blood-Horse MarketWatch, and commentary on industry issues from the Blood-Horse staff and knowledgeable correspondents around the globe.
At your fingertips also will be results and entries for stakes races and important allowance and maiden races throughout North America along with select results from important races overseas.
For those not quite ready to consume their daily content on a phone, the Daily is also available via email in a PDF format. Previous editions of the mobile Daily will be available on the phone, while an archive of past PDF editions will be housed on BloodHorse.com.
Keep in mind as you explore the Daily in the coming days that this product is by no means complete. You'll see enhancements appearing steadily throughout the coming weeks. In truth, all digital products are continual works in progress as technologies change and new ideas surface about how we can best deliver the information most important to you. See something missing? Maybe a piece of information located on one screen would be just as valuable if it were added somewhere else. Let us know.
The Daily is a collaborative effort, and we want to hear from you.
Download the Daily app from the Apple App Store.
Download the Daily from Google Play.
Subscribe to the Daily email alert.
