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Big Brown Marketing

Robert and Blythe Clay's Three Chimneys Farm found the perfect balance Nov. 3 when they introduced Big Brown to breeders. In these troubled economic times, the event was classy without seeming extravagant. Attendees got to take home a "Re-usable Brown Bag" tote, and it was filled with lunch and practical Big Browned-themed items: a baseball cap, a mug, and a scarf.

 

The lunch included a brownie, and there was a table serving mini-Hot Browns. You could linger and eat your lunch at an outdoor table, entertained by live music, or take a quick look at Big Brown, grab a tote bag, and rush back to the Keeneland November breeding stock sale.

 

The best advertising of all was Big Brown himself -- bright and alert with an impressive physical presence. Stallion manager Sandy Hatfield had the colt ready for the equine version of a debutante ball. He was calm and mannerly, pricking his ears as he posed for photographers.

 

The beautiful weather -- warm and sunny -- helped give breeders a welcome break from all the discouraging financial news about in the world and the Thoroughbred industry. And it also gave them hope that the next great stallion is about to begin his first season at stud. If Big Brown is able to pass on his best attributes to his offspring, they should be a hit in the marketplace, where horses with quality continue to sell well, no matter how bad the economic conditions are.

40 Comments:

Go Big Brown.  You are a CHAMP.

Luvthehorses 05 Nov 2008 1:36 PM

So happy to hear that Big Brown seems to be doing so well.  I love this horse and am thankful that he has a new home and can enjoy being a young stallion.  He had so much heart and gave his best in the racing arena.  He will always be a champion to me.  I hope to see him next year God willing.

HaleyB 05 Nov 2008 1:51 PM

Three Chimneys Farm will market Big Brown well and I am looking forward to hearing more on him as embarks on his new career. He is in the best of hands at Three Chimneys! All the best to him and his connections.

Mint Hill Farm 05 Nov 2008 1:51 PM

Being a son of Boundary, I am going to be very interested in which mares go to Big Brown.  By the way, what is the deal with Smarty?

keenelandcat 05 Nov 2008 1:53 PM

I wouldn't breed to BB if they paid me. His brittle feet scare me away as does the fact that after steriods cleared out of his system his performances were anything but the awe inspiring routes of spring. I like BB he is interesting because of his broodmare sire x-factor heart gene, but it seems that it is passed by the females-not through the sire.

Stephanie 05 Nov 2008 2:23 PM

Thanks so much for this--sooooooo glad to read the description of BB as:The best advertising of all was Big Brown himself -- bright and alert with an impressive physical presence.........love love love that horse..thanks again!!

whitney 05 Nov 2008 2:27 PM

Big Brown deserves only the very best. Go get 'em boy!

brownstown 05 Nov 2008 2:38 PM

You say "if BB is able to pass on his best attributes"...well what about his delicate feet? Is that not a concern to breeders? Wouldn't the sport be better served by breeding more sturdy horses? I know early speed is the preference but what about longevity on the track? There is alot of debate about BB's merits as a racehorse and I'm sure if he wasn't physically handicapped things would be much more in his favor. I have started to doubt what the breeders are thinking...what happened to breeding the best to the best? I would like to see breeders try to eliminate the kinds of problems BB has, not encourage others to breed for them. This sport is not well served by breeding horses that break down. And neither are the horses.

barb 05 Nov 2008 2:41 PM

Not much production on the bottom side plus soundness issues.Unless I owned shares in Big Brown I would not be sending any mares to him when there are proven sires, with better pegigrees, available at that price or less.

MikeM 05 Nov 2008 3:10 PM

I WOULD BREED TO BIG BROWN ALL DAY LONG WITH AS MANY OUTCROSSED MARES THAT I COULD FIND.  HIS UNIQUE PEDIGREE WILL MAKE HIM DOMINATE OVER HIS MARES.  IF YOU DO BREED TO BIG BROWN, HIS FEET SHOULD BE A CONSIDERATION, BUT NOT A CONCERN.  AND AS FOR THE PERSON WHO WROTE HIS PERFORMANCES WERE NOT THAT GREAT AFTER HE STOPPED GETTING STEROIDS.  I SAY.....LOOK AT THE FINAL TIMES AND WHO HE BEAT AND HOW HE BEAT THEM.  BESIDES THE STEROID HE WAS GETTING WAS SIMPLY TO KEEP HIS APPETITE UP AND HIS COAT SHINEY.  IT WAS NOT A PERFORMANCE STEROID.  BEST OF LUCK BIG BROWN :)

ROBERT 05 Nov 2008 3:47 PM

Give me a dominant 3 year old with amazing speed and the ability run on dirt and turf that can win nearly every race with ease and I will deal with his tender feet.... give me 5 of them please.

Draynay 05 Nov 2008 3:55 PM

 I'm glad BB found a good home at Three Chimneys where he'll be well cared for. He deserves it after all he's been through with his foot problems which would also make me leary to breed to him. Did'nt his sire Boundary have problems with his feet?

DONNA 05 Nov 2008 4:16 PM

Three Chimneys is the best - and I'm glad Big Brown found his home there!

His pedigree is very interesting and I think that it will attract many breeders to him, along with his brilliance on the track.  I cannot remember a more impressive Florida Derby win - even considering Barbaro.  His feet are a problem - so were Boundary's.  I'm sure that they will select very sound, balanced mares for him.

Good luck BB!

Kelly E. 05 Nov 2008 4:57 PM

Draynay, would that be with or without steroids, on the side or ala carte.

Let's see what he books, hopefully something with good feet.

My greatest wish was for this horse to run in the Classic where he would have been exposed once and for all.

Of course the marketing is great, just wait til the product comes out.

Kitman 05 Nov 2008 5:31 PM

Best of luck Brownie!

Windy City 05 Nov 2008 5:35 PM

It's so nice to hear mostly positive comments re: BB & not to have (dare I say) Curlin's name mentioned in the same breath. In BB's case it's a racing career cut way too short.  We should all be so fortunate to be able to drop one career in favor of another.  Way to go BB!!

ctgreyhound 05 Nov 2008 6:49 PM

Who wouldn't want to own a RACE horse like BB. Sending mares to him is a different story. I'm sure he will be marketed well and supported by the share holders as it's certainly in their best interest.I'm just not sure how well supported he will be by other breeders due to his soundness issues and familie's production, at $65m a season that is.

MikeM 05 Nov 2008 7:11 PM

He is so beautiful. I am so happy that he is at Three Chimneys along with Smarty and the gang. I am sure he will be bred to off set the feet problems. I must say that some of you just plain don't like BB. How can anyone be that mean spirited to a horse?

gammyp6 05 Nov 2008 8:14 PM

Big Brown is a beautiful animal.  But I wouldn't breed to him.  If it was just his feet that were a problem, the risk might be worth it, but the fact that his own sire had bad feet as well makes it a  deal breaker.  

Pollas 05 Nov 2008 8:27 PM

Big Brown is a stunning individual. Three Chimneys was a gracious host. To see him is to love him.

nosuchstuff 05 Nov 2008 9:02 PM

I think breeders will be very cautious about who they send to him and I would hope that Three Chimneys is careful who they book him to.

MikeM, Agree that those who have a part of him will support but it all comes down to what they can sell since most of them don't run their own.

Second time you've referenced 65m, I hope you mean 65g's as in grand not m as in million. Unless you're referring to the price paid for him (60million) sorry to nitpick.

JordanA 05 Nov 2008 9:34 PM

gammyp6, It isn't about being mean to the horse. It's about being realistic as to the potential for problems with his feet. Especially when everyone is screaming to breed sounder, sturdier horses.

The comment about the steroids is the running feud between one person and everyone he has offended on these blogs with the way he support of Big Brown.

The steroid issue is real, the difference in performance is real. The public perception of steroids aiding him is real.

So you have questions of soundness and bad feet which very well may be the dominant gene and the steroids and just how much they really did help him. Pretty huge chance to take for 65,000. IMHO

Since we're talking about marketing as a stud, those issues have to be addressed not just how much fans loved him.

Kitman 05 Nov 2008 9:42 PM

Love Big Brown!  It was so exciting to watch him race-I will miss him! On the subject of his hooves - I have researched quarter cracks and from what I've found they are not believed to be hereditary although obviously nothing is certain. I have not heard any other hoof problems reported with him so I don't see a reason for concern.  Remember Northern Dancer - one of the greatest sires ever, had a fairly bad quarter crack as a two year old.

Racingfan 05 Nov 2008 11:53 PM

I'm thinkin' his poor ol' bad, tender, and brittle feet carried him along really really fast. The horse seems to have a won a realatively high percentage of his races. All but....So, best of luck to Big Brown. I am only sorry that we couldn't have seen more of his bad feet doing what they do best. Run.  Just win, babe.

David 06 Nov 2008 8:02 AM

Who would breed to Big Brown with those feet?  At that fee, go with TIZNOW!

Susan 06 Nov 2008 9:43 AM

What a beautiful animal!! These new pictures of him are awesome and what a ham!! He obviously knows he's drop dead gorgeous. He brings tears to my eyes just looking at him.  Good Luck Lovely Boy and stay Healthy....Love you.

Ida Lee 06 Nov 2008 10:10 AM

Big Brown had a quarter crack, for Heaven's sake, not some genetic deformity, as some of you seem to think. Horses standing in your back yard could very well have a quarter crack! Look it up! Find out what it is!

Catonie 06 Nov 2008 10:18 AM

With Dynaformer, Rahy, and Smarty Jones in the Breeding Sheds at Three Chimneys as well, the Big Ole Browneye is facing more competition for mares than the competition he faced on the racetrack which was almost non-existant.

Best of luck to those who risk their money on his breeding abilities. Remember this is a Stallion who's bloodlines are more tuned to a mile to mile and an eighth distances. Brownie was able to get more than that distance mainly because he faced so little when he went longer. There seems to be more breeding for speed than stamina today so maybe some of his spawn will be able to carry the longer distances simply because so few are bred to go long anymore. Then again, maybe The Big Ole Browneye's luck for going against weak competition will be passed on as well.

I wish The Big Ole Browneye the best. Enjoy the ride(s) Brownie!!  

draynot 06 Nov 2008 11:21 AM

So very happy that Big Brown has a comfortable great home. I don't care who is better Curlin, euros, or BB. BB is a champ and worthy to remembered as a special horse in my heart. There should be a strong attempt to give all these race horses a home. I bought a horse for my daughter that had a pedigree line to Mr Prospector  They gave up on him as a race horse. Lost 2 races (last place) at Phila Park. We gave him a home and lots of love. There a tons of young girls who love riding, love horses, and would love to take care of them. You can see our horse Nosh and my daughter on You Tube.

4theluvofthehorse 06 Nov 2008 11:38 AM

Go Big Brown.  I went to the Breeder's Cup at Santa Anita two weeks ago.  I had so looked forward to seeing BB race, but it was not to be.  I wish him the very best.  He made this an extra exciting race year.  I will miss him on the tract.

MICHIGAN FOB 06 Nov 2008 3:34 PM

Catonie, Yes but I'll absolutely guarantee you that horse in your back yard isn't standing for 65,000 dollars. That is unless you live at Three Chimmneys, Overbrook, Gainesway etc.

It isn't just a quarter crack. It's the propensity of developing quarter cracks. The extremely fragile, thin hoof walls of the colt.

Those fans that keep telling all of us industry people that we're breeding to breed have a point there.

Have any of YOU ever tried to manage a horse with quarter cracks? Get them ready to run in a graded stakes race only to be dashed by a new quarter crack or infection in the hoof wall? Slightly different than walking out back to feed Mr.Ed and visit for awhile.

Then add to that your owners spending hundreds of thousands of dollars and you and your barn staff spending hundreds of hours only to have your hopes dashed over and over again, because a horse like this one has fought not just one but multiple hoof problems.

Here's hoping he turns out sound horses with no hoof problems (no hoof/foot no horse)it'll make all of our lives easier because we won't have to listen to all the accusations.

David, yes he ran great, until the steroid issue. Now with the ban the proof will be in the pudding.

Did they mask his foot problems? We will only know when the colts he sires start running. Yes he ran well but after the steroids were stopped he didn't maybe that was coincidence. I just know that managing a horse with hoof issues is more stressful than managing one who doesn't have those issues. Give me a sound horse that runs good over a horse with hoof problems who runs great 4 times.

Whatamidoing 06 Nov 2008 7:56 PM

4theluvofthehorse, wow that's harder than my handle.

Anyway, great that your daughter found anice horse. Just a word of caution though not every retired TB race horse is suitable for a young girl. Most are high strung and hot blooded, even for a long time after they come off the track and the intense training and feed programs. I'm happy you got one but just a word of caution.

Whatamidoing 06 Nov 2008 7:59 PM

sounds like somebody came up with a clever idea. great that it worked. but happier to hear that big brown is doing so well

christy tate 06 Nov 2008 11:46 PM

I love the BB pedigree-huge Northern Dancer fan, but the feet are a concern.  Even a good shoer will tear his hair out after awhile!  

Our Slew-line horses have knee issues, as most do, but you just go slow.  Not many 2's race, but the BB feet are a big concern.  There is a reason for the "no hoof, no horse" saying.

Dreamer's Mom 07 Nov 2008 9:22 PM

BIG BROWN doing the talking NOW...we still love DUTROW!!!...LLTK!!!

Bellwether 08 Nov 2008 4:24 AM

Michigan FOB: you said that BB didn't run well after being taken off steroids; I don't think that is fair because, from what I have read in the Bloodhorse and other horsey mags, there are alot of systemic changes that occur during the transition from steroids to no steroids, or less steroids; BB didn't have an appropriate transition time in which to come off the steroids; there are alot of physical changes that occur and in fact taking a horse off steroids must be monitored closely. If BB had had time to be weaned carefully off steroids I think you wouldn't have seen the dropoff we saw in the Belmont. Personally I think the owner and trainer shouldn't have taken him off steroids just before he ran in Belmont.

Marilyn 08 Nov 2008 8:03 AM

Shame on anyone who breeds to BB here we are complainin about the suppoed "fragility" of todays TBs? I differ from that statement irregardless, and steroids for appetite and coat? thats ridiculous!!!! Its much easiar, cheaper and healthier for the horse B12 for appetite or Red Cell and for coat? its called grooming, show sheen, some corn oil and some Flax seed....steroids? Psht. I fee bad for BB because it is not his fault and he is lovely, but hoof quality DOES get passed on, here we go with more lamos!

Avenged7X 08 Nov 2008 10:34 PM

I hope the Big Ole Browneye doesn't duck the older ladies in the breeding shed like he ducked the older horses on the racetrack.

I for one wouldn't put too much money into breeding to Brownie with his speed leaning bloodlines and chronic foot problems. Might as well invest in the stock market, right now the odds are just about the same for failure.

draynot 12 Nov 2008 1:44 PM

"I hope the Big Ole Browneye doesn't duck the older ladies in the breeding shed like he ducked the older horses on the racetrack."

Did BB duck anyone? And here I thought it was his owners/trainer who would do the ducking.

Stop blaiming the horse for what his connections do/did.

You go Brown

Gunfighter 23 Nov 2008 10:30 PM

Brownie, have a wonderful time with the ladies....I will miss seeing you on the track and watching greatness as you have what it takes and that is a heart of a champion! The best breeding in the world cannot produce what is in the heart of a Champ as this comes from within.  All were blessed to see you in action. You are beautiful!  What some people do not understand is you will show greatness no matter because you  are the real macoy.  Too bad some people just want to talk negative about something great.  If you had feet of gold they would find something wrong (lol) If you had an addtional protien bar for lunch they would find something wrong (lol) If you overstrike they would find something wrong (lol.  It is obvious these kind of people think they know it all as they are called "know it Alls" yet they actually do no know! They sure know nothing about breeding or what champions are made of.  Go Get Um BB.  Big Love For A Big Horse  

Terri 25 Dec 2008 9:23 AM

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