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Do You Remember? It Was Tough to Sell Horses Before the Recession

Long before the domestic recession and the global financial crisis, it was a challenge to sell a Thoroughbred and it's an even more daunting prospect today. In this blog post, I'd like to look at two of the problems a little closer.

The first is a change that has been dramatic since I came to Kentucky in the 1980s. When I first arrived, there was a bigger distinction between people who bred to race and people who bred for the commercial marketplace. In fact, it was considered a negative to try to do both. The reasoning was that if you raced your horses, people would think you were just culling (offering your bad ones) when you put them in a sale.

 Now, it seems like, everybody wants to be a seller even if they have a large homebred racing program. A lot of people I have talked to recently who have gotten into the horse business with the idea of having a big breed-to-race operation, make selling a part of the plan, they say, to make the venture more of a business proposition.

Tom McGreevy, who buys horses for Rick Porter's Fox Hill Farms, discussed the situation during this year's Keeneland September yearling sale.

 

Twenty years ago, this industry was driven by racing," he said. "Now sales drive this business, and I don't think that you can have any business survive that the end product is not what drives the business. People who were the end users and were racing, they saw how much people were making selling horses and gradually they just migrated over to that area.It just can't keep on, and it's getting to be too lopsided."

 

Amen.

 

Is there a solution? Both Keeneland and Fasig-Tipton are working programs to attract new owners to the business. A steady influx of new owners is needed, and, with the economy struggling, the number of new participants has slowed down to barely a trickle. A national effort to market racing would be welcome, but so far there is only talk and no action. Past efforts - Remember Go Baby Go?  -- haven't been sustained and didn't seem to improve the situation a lot in the long run. As they say on Facebook about some relationships, it's complicated. But no one can argue that racehorse ownership is stagnant or decreasing and that racing needs a much higher profile before there can be any dramatic change.

 

The second problem was one I also was reminded of during the September sale. I was standing with a bloodstock agent, who was looking at a horse. The agent said something like this: "I can't buy him because he's too small. When the trainer of my client sees him, he'll complain about the lack of size and blame me for picking him out if something goes wrong."

 

And that pretty much sums up an important reason why the definition of an acceptable horse to buyers keeps getting narrower. Agents, to avoid criticism, must try to find the most perfect horse possible possible. It doesn't mean that horse is going to run well; it just means there won't be an obvious fault to criticize if the horse doesn't succeed on the track.

 

Solution? The Consignors and Commercial Breeders Association has tried to address this issue with a series of booklets that explain various physical conditions or abnormalities and show that they don't necessarily mean the horse won't be a good runner. For anybody who buys horses, the more they can educate their client, the better. One way to get an idea about how horses with various conformation "defects" can still perform well is to go to the paddock, look at horses before stakes and allowance races, and see the variety of physical types. But unless the person who will race a horse is directly involved in the selection process, his or her representatives will always have to wrestle with what to do when they are presented with a less than perfect physical specimen that might still make a good runner. Do they pass or do they buy and risk their choice being scrutinized in a negative light? Many probably will continue to pass, overlooking a lot of potential athletes.

 

 

16 Comments:

The disconnect between breeding(selling) and racing is horse racings number one issue. So many of the individual issues stem from the fact that every part of this industry seems to have a different set of goals. But in the end, ironically, the thing that has suffered the most is the RACING end of things in an industry called Horse Racing. everything from non-competitive purses, early retirement of stars, too many horses bred, etc. all trace back to this disconnect. The whole industry is set up to accomodate the Stallion ventures and as long as that is the case, nothing can be solved. Eventually no one will be watching the races and then the A-HA moment will occur when people in this industry go, "Oh yeah, we breed race horses to WIN PURSE MONEYAN RACES AND TO HAVE FANS BET AT THE WINDOWS". Horse buyers would be better to take the old handicapping notion of "skip the favorite" automatically because the real winner is coming out of the pack(67% of the time). In handicapping, the favoruite wins 33% of the time and yet most plus handicappers don't play favorites. In breeding a good-great stallion puts out 10% stakes winners, why would that make you weant to pay $500k for a horse(but you people let a person buy there own goods setting the market? What other auction allows the seller to bid on their own product?). Buy three between $75 and $150 and your chances are better at getting what you want.

Edward 16 Oct 2009 5:17 PM

You've brought up two very good points.

1) Casinos were added to the racetracks here in Indiana just recently. The first year, the advertising theme was 'We have horses and casinos'. This year, there has been no mention of the horses in any advertising I've seen - not on TV & not on billboards. HRTV runs ads that show all the marvelous programs they have and say to ask your cable or satellite provider to include HRTV in their programming, but so far, I've only seen those ads on HRTV. Makes me say 'What's up with that?'.

2. How many of those perfect horses do well long term? Where is Pioneerof The Nile, I Want Revenge, The Pamplemousse, etc? And that's just this year's crop. Like you've said, some imperfections don't affect their racing ability. We've even had a Triple Crown winner, Assault, who was laughed at because he had a foot defect. Maybe if owners were more educated about the horses, the trainers and bloodstock agents wouldn't have to be so concerned about looks over ability.

Karen in Indiana 16 Oct 2009 5:52 PM

Could the sentence at the end of paragraph seven be made grammatical, clarifying exactly what you mean?

Are you intending to say that racehorse ownership decline that that trend must be turned around before structural change in the industry is considered? Or that only after racing achieves a much higher profile will ownership trends change from their current stagnation or decline? Or that racing's profile must increase in order for reforms to take place or something else? Or something else?

seb 16 Oct 2009 6:20 PM

i saw quite a few small well balanced horses go out of the sales ring sold for peanuts simply because of thier size. i would leave wishing i could scare up an owner to take chances on them!

sometimes a real Big horse is stuck inside and just waiting to get out.

LD PHILLIPS 16 Oct 2009 7:15 PM

Racing is dying out- have you been to a real racetrack lately? No one there-

How is racing going to attract new owners when it costs $90.00 a day?

As far as I am concerned, the only ones making money in this business is the vets at the track--

And that's the truth

Karin 16 Oct 2009 9:19 PM

We need to raise takeout and charge more for our product to ADW's.  This might cause a slight decrease in handle but the added money gained by the increases will double purses in a worst case scenario.

The added money will cause people to become buyers and the horses that nobody want to take a chance on will be wanted by many.

We have to make people want horses and want our product.  We can't do that by giving it all away.

CG Dean 16 Oct 2009 11:21 PM

Expenses have to come down for owners, or purses need to double from here.  

Expenses have doubled, purses have stayed level or dropped on most major circuits.  Trainers and especially vets need to wake up, or the bottom 90% of trainers will be out of business in the next 5 years.

MsComeonNow 16 Oct 2009 11:42 PM

I'll believe racing is a dying sport when 17 BILLION isn't being bet on races a year.  Sorry to say but attendance at the racetrack isn't a very good barometer to gauge the popularity of the sport.  

Norman 17 Oct 2009 8:00 AM

Race horses come in all shapes and sizes but sales horses only come in one shape and size.

Glenn 17 Oct 2009 9:32 AM

I’ve read both in your article and Karen’s comment that the owners need to be educated.  Other than the TOBA and the TOC (Thoroughbred Owners of California) new ownership seminars, I’m not aware of many educational classes for new owners. If I’m mistaken and there are plenty of options out there for potential owners, then maybe the information needs to be marketed more aggressively (or I need to look harder).

The majority of people interested in investing in racing, or owners that are currently in the industry, are guided by syndicates, bloodstock advisors and trainers. Like in any industry, some of the bloodstock advisors and trainers are reliable, others, not so much, so seminars by ownership associations are essential to anyone contemplating the purchase of a racehorse.

Responsible bloodstock advisors and trainers need to take a more active role with their new and existing clients and enlighten them about the investment (horses). The only way to do this is by teaching the owner about basic horse conformation, temperament, pedigree and by giving the owner an honest, truthful assessment of the horse’s abilities. How many times have we seen horses running way over their class level because owners are in their own little fantasy world and demand the horses run in stakes races just so someone can be a big shot and show off?

The whole atmosphere of being criticized and at fault if the horse doesn’t perform to expectations is ludicrous if the horse is given every chance to succeed. By that, I mean criticism shouldn’t happen if the owner is properly educated. There are some owners who don’t want to perform due diligence on their investment. They are foolish and/or naïve and ironically, are the ones who complain loudest if things don’t go their way. Any reasonable bloodstock agent or trainer should run in the opposite direction when spotting these types of people. Sometimes, the money earned just isn’t worth the hassle.

Laura R 17 Oct 2009 10:55 AM

Raising the takeout is the dumbest thing you can do.

I wonder why NY and all of Canada thrives on payouts paid to the nickel ?

The more money you put back in the bettors hands the more they bet.

MichaelM. 17 Oct 2009 12:44 PM

More owners will come about the day racetracks figure out that pricing of betting is too high, and they do something about it.

Bettors last longer, some become potential owners.  Bettors last longer, they are more likely to expose friends and family to the race track.

An owner takes out friends to the track, the friends may bet.  If they get discouraged, they don't bother coming back.

It is a numbers game, and the fact that the bettors are dropping off means that owners will drop off too.

To grow the game, takeout needs to be drastically reduced.  More bettors, more owners.

Maury E. 17 Oct 2009 10:52 PM

Karin: "As far as I am concerned, the only ones making money in this business is the vets at the track--

And that's the truth"

Unfortunately, Equine vets make at least 30% less, if not 50% less than other animal vets fresh out of school. Their school loan depts are insane. On top of that difference, horses are larger and require more dosage/drugs and that is expensive and a huge cost in of itself.

The comment that Vets are making money is true in the top, but the top is about 5% at most, of all equine vets.

Vets are not making extra money, they are making enough to live on.

aspradling 18 Oct 2009 6:00 PM

My trainer told me the "safest" yearling purchase (from the blood stock agent or trainer's perspective) is to buy one from a stallion's first crop.  Then if ithe yearling fails at the track they can blame it on the stallion.  Few stallions actually make it, so the trainer or blood stock agent has a built in excuse for the failure of the yearling they advised the owner to buy.

JAJ 18 Oct 2009 7:28 PM

Instead of educating the owner...I think I saw in your article it was the TRAINER that the Bloodstock agent was worried about if he bought a smallish horse...now THAT's scary...

Rachel/NH 20 Oct 2009 3:41 PM

I am someone who has bred, raised and trained my own horses for many years. I agree that bloodstock agents and non-present/undereducated owners have hurt the horse market.  I also feel the explosion in pinhooking in the 90's had a very negative effect, emphasizing profit over everything else.

However, it wasn't just "seeing how much other people made selling horses" that caused the shift in racers moving to selling.  Two other factors had a major influence.

First, changes in the tax laws in the 80's and 90's meant that one could no longer call one's horse operation a business with out proving cash flow.  If you couldn't show large amounts of money moving in as well as out of your breeding operation, and eventually report a significant profit, you were considered a hobbyist, no matter how many horses you bred, raised and raced.

Anyone in the business knows how difficult it is to make a profit breeding and racing your homebreds, even in a good economy.  As the cost of training went up with the costs of feed, vet work, shoeing, workman's comp, etc., it became even more difficult.  In addition, if you are a new operation, with a pasture full of babies, it will be years before you even have a chance to see any money in the plus column. So you are looking at a constant flow out, no flow in, and an accountant calling you and saying, "sell some of these, you need to show you are doing something besides playing with horses."

Second, the aforementioned rise in the cost of training has made it all the more difficult to rely solely on racing your horses.  None of us gets into this to get rich, but you have to be able to pay the bills.  By the time you have bred and raised a horse for two or three years, you are into them for thousands of dollars, even where costs are relatively low.  If you run where the cost of training is low, the purses are low.  If you run where the purses are good, the cost is high.  Either way, your horse has to win several times to just break even.  Running second is nice, but it doesn't pay the bills.

My point is it wasn't just greed that caused this shift (which I fully agree has been detrimental to racing and selling both), and a change in mindset will not fix it.

Linda/ID 21 Oct 2009 11:33 AM

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