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Surviving the Recession -- 2010 Stud Fees

It was during the Keeneland September auction a year ago that we first saw the devastating impact of a plummeting economy on Thoroughbred sales. The large scale of the industry's largest yearling sale makes it a bellwether for every tier of commercial Thoroughbred breeding, and it quickly became clear that the recession would leave little room for profit at any level. Chatter from the shed rows to the sales pavilion a year ago centered on what would need to change — quickly — to avoid a repeat of the unsustainable losses suffered by breeders.

Not long after the final hips walked through the ring, farms began to announce stud fee reductions for the 2009 breeding season. The move was inevitable; basic economics dictates that mare owners cannot afford to invest more in stud fees than they can expect to receive at auction for the resulting foals. A first round of stallion season cutbacks was modest; a follow-up fee reduction from many stud farms became necessary after early booking rates dropped drastically. The industry as a whole witnessed a decrease of 20 to 25% in average advertised stud fees.

A year later, Keeneland's giant yearling sale again rewarded few breeders with runaway profits; many more were forced to sell regardless of loss just to recoup a fraction of their investments. Many broodmare owners are gunshy as they anticipate the upcoming breeding season; it's not hard to believe that they will expect, or even demand, similar stud fee reductions for 2010. Stallion owners, of course, feel the impact as well and are not keen to see further drops in revenue. Several farms had even indicated that 2009 fee drops were one-time specials; they hoped not to have to maintain the lower rates and certainly wish to avoid additional cuts. This disconnect makes watching for the industry's annual stud fee announcements an even more compelling sport over the next few months.

The Blood-Horse MarketWatch would like to know the expectations of its readers — the Thoroughbred industry professionals who closely monitor breeding and sales trends — for 2010 stud fees. Will farms be able to maintain 2009 rates? Will some attempt to revert to pre-recession stallion season pricing? Or, if additional cuts are called for, how much lower will rates fall? Our new survey will identify how different groups — breeders, stallion managers, industry observers — see the situation.  The electronic survey will run through October 18, and results will be reported shortly thereafter.

19 Comments:

The stud fee is just part of the problem. The cost to raise a foal makes no economic sense at all. If your foal isn't by a commercial sire and doesn't look the part there is no chance of getting out.

MikeM 25 Sep 2009 10:10 AM

I don't know how anyone can justify fees over $100K after this sale.  Maybe the mid-to-lower market fees can remain stable, but when yearlings by top sires are bringing 5 figure prices in Book 1, it sure looks tough.  It would be interesting to tabulate what percent of yearlings by, say, the 10 highest fee stallions even reached their current stud fees.  If breeders have a less than 50/50 chance to get the stud fee back, how can they possibly pay it?

LanceS 25 Sep 2009 10:13 AM

Even if stud fees drop drastically, I suspect there may still be a big contraction of the foal crop of 2011.

This cycle will take years to work its way through, and there will be a lot of people--breeders, pinhookers, trainers, etc.--forced out of the industry in the process.

Perhaps that is not such a bad thing in the long run, although horrible for those facing imminent bankruptcy.  Those breeders left might just be the breeders who breed to race.  That can't be a bad thing for the breed.

Bottom line, there is a shortage of owners and financing which translates to a glut of product (horses).  The economics of supply and demand dictate that the price will fall.  Sadly, the shortage of buyers willing to invest in young horses, either because their own discretionary income has disappeared or the financing they relied on in the past has evaporated, has distorted the market.  There does not seem to be even drop in prices, with some horses having zero value (in the sales ring) while others are getting close to their pre-economic downturn prices, or at least covering their costs of production.

We will be feeling this for years to come.

JAJ 25 Sep 2009 10:34 AM

Is this a joke. If the stud farms don't lower prices we as breeders need to boycott these farms. We need to treat every investor in this business like its our last! Lower fees 30-35% just like the sales correction.

kybreeder 25 Sep 2009 12:12 PM

Stud fees in general will have to come down significantly in 2010 if the stallion owners want to get a decent-sized book.  The Keeneland sale was a disaster for many sellers with prices off about 1/3 and high buyback rates.  In addition, racetrack handles are dropping which will lead to lower purse amounts in the future (but not lower costs to raise a horse).  Even the tracks in states with slots are under stress as a number of the state governments are trying to reduce or eliminate slot money from going to purses.  There will probably be a few sires whose stud fee rises (Medaglia d'Oro obviously comes to mind).  And, the very high-priced stallions may hold even as the mares that go to them are often owned by deep pockets.  The recent rise in the stock market and the impression of an improving economy may help, but it is unclear if the improvement will be sustained.  And the unbelievable increase in the national debt (and national deficit) will make many people cautious about spending money on stud fees.  Not a promising outlook for the entire racing industry (to put it mildly).

FourCats 25 Sep 2009 1:32 PM

Mike M,

Well Said!  The cost to bred them, raise them and race them is just too cost prohibitive.

snow 25 Sep 2009 5:46 PM

Lots of big stud fees in books 5 and 6 and lousy returns, one would assume these breeders will be gone forever, should these yearlings dams  have been  bred to big stud fees? No way. Used to be the farms would turn these  mare away as not suitable for their stallion, but big books changed all that. now if you want to overbreed your mare the sheds are open for you .

no more bute 25 Sep 2009 6:30 PM

Did everybody see what happened to Smarty Jones a few days ago: six horses offered, five sold for a TOTAL of $50,000 (2500, 4500, 6000, 15000, and 22000). That is exactly the problem. He entered with a stud fee of $100,000 yet had proven nothing. Those stud fees have to change. And if they don't, then start supporting stallions in the $5000-$15000 range like Monarchos (6500 stud fee).

scottksu 25 Sep 2009 9:05 PM

The stud fees will have to come down once again. Keeneland September was a disaster. There is a market for a race horse but to get a horse to the track is a large investment that most will not be able to do in this financial environment.

When the economy rebounds so will the horse industry. In times of crisis-creativity leads to new trends and emerging progress. Our industry needs to get to creative. But the issues or industry is faced with is larger than just breeding-we need horse racing to begin marketing itself like it's 2009 and not 1979.

Fans, handicappers increase handle which increases purse money. Some fans become owners, some owners become breeders. The fan is the life blood of our sport. And new fans need to be introduced to this wonderful game and industry. Horse racing can be the most beautiful sport there is-no home run, or touchdown can be as poetic as watching the horse you chose cross the wire first. It's magical- lets recapture the magic.

Mac 25 Sep 2009 10:58 PM

Stud fees are a huge part of the problem, but so are vet, boarding bills, vanning, trainer bills, etc.  They are all outrageous and all need to be reduced a ton or only the richest breeders and horse owners will survive.  The rest of us will be gone and if we go - the stallion farms, vets, boarding farms, etc. will be gone along with us.

Patty 26 Sep 2009 6:42 AM

I think it is obvious that stud farms will have to drop their rates. How do you justify huge fees when the breeder's can't sell them at the sales to recoup the investment. The breeder's won't send mares to these stallions unless they feel they have a chance to at least break even. The stud farms also need to decrease book size and really consider what the market will support now and in the future. It is time to face the reality of this economic times and cut back.

sh 26 Sep 2009 9:35 AM

There is no one solution for the many economic problems faced by the separate, yet interconnected spokes that form the wheel we call the thoroughbred industry.

The first step is that each spoke of this wheel recognize the importance of the other, and accept that there is no strength or recovery alone. Without all the spokes in place, the wheel can turn, but it is weakened, and will break.

Since this blog is centered on Stallion Stud Fees, I will add my two cents on one facet of change that could help:    

If a farm is not lowering stud fees for 2010/2011, there should be limit set on the number of mares bred to these stallions. Value must be returned to the breeders, limiting available foals from a stallion gives value.

The number of mares to be bred should be made public, and this number should not be changed during the course of the breeding season. This action in turn will give residual value to the foals of these limited stallions from the crops of 2008/2009 and 2009/2010. Hereafter, the fact that not as many foals will be making it to the auctions can spur business for the foals of 2009 and 2010. The next year or two, during this temporary downturn, that knowledge creates a market for these larger crops.  

As I said, there is my two cents. There is ninety-eight cents more, for the breeders, owners, trainers, race tracks, thoroughbred organizations, service areas, etc and yes a few

cents more for the stallion farms, but it is Saturday, and I'll leave with just the one thought.

(I'd need a dollar ninety-eight to write about what I need to, and intend to change for myself.)

Kevin 26 Sep 2009 9:56 AM

How about the sales commissions. This is the killer that no one is addressing. You finally sell a horse, then you have to pay out 4.5-5% for the agent who did nothing, and another 4.5-5% to the sales company. Once again, we the breeders are always taking all the risk, and it seems all we do is payout and create jobs for everyone else.

GREGCFIN 27 Sep 2009 4:26 AM

Will the same operations that demand reductions in stallion fees also be willing to sell their stallion prospects for 20 or 30 percent less?

Husky Joe 27 Sep 2009 6:20 AM

If the connections of the top stallions want to protect their customers, they need to do one of two things or possibly a combination of both.

(1) Maintain their fees. In doing so, they will almost certainly reduce the number of mares bred to their horses, thus helping those breeding to the stallion when it comes time to market their yearlings. Rule number one of Keynesian economics will grab hold - that is (all other things being close to the same), if you lower the supply, the prices will rise accordingly.

(2) Lower stud fees, being careful that the numbers of mares bred to the stallion is fixed to a certain number in order to avoid flooding the market.

Porkpa 28 Sep 2009 4:50 AM

The stud fees will come down again.  If they don't, the buy back rate will be even higher than it was this year.  

I just don't know where these breeders are going to come from if they keep the stud fees where they're currently at.  

If the stud fees don't rise, I'd expect a large number of the covers to come from in house.  I'd be interested to see those stats on how many stallions are covered by mares who the farm owns.

NTS 28 Sep 2009 9:10 AM

The yearling sales are off closer to 50% than 35% if you take the broad middle of the market after dropping both the top and bottom 10%. That's where most breeders are.  The 2009 stud fee reduction was way too small and shouldn't be used as a starting point for the upcoming year. Nothing less than a stud fee reduction of half should be considered by the breeder.  Ask yourself this - if the fee had been slashed by half in 2008 would my 2009 yearling have yielded a profit commenserate with risk?

StarFan 28 Sep 2009 12:26 PM

How about Stallion owners only getting paid when the foal is "born live" instead of getting paid when the mare sells at auction.  How many mares abort after stud fees were paid at the aution? Now the new owner is out a foal but the stallion owner isn't at any loss at all. It would be nice for mares to get their real worth at auction instead of the price of the foal they are carrying. Let the contract carry to the new mare owner and let them pay the fee when the foal is born. That way less garbage mares will be bred to valuable stallions and good mares will carry on.

onechaser 19 Oct 2009 3:28 PM

I believe the stud fees should be dropped.  And I really like the comment from Kevin; there should be a limit on the number of mares bred to a stallion.We stand a better chance of a better return at the sales (if you choose to sell).  I just took over a 60% loss at the Sale (Oct.26, 2009) because I need to thin my herd I allowed the yearling to be sold.  This was a from a first year sire and his numbers (the whole day actually) were really bad.  I believe the commissions at the sales needs to be adjusted for the sale company and the agents.  We breeders are having a hard time of it so why do we have to have more hardship by high commission rates.  I took that 60% loss and that does not even include the out of pocket expense of raising the foal for over a year. The buy back rate was high.  Every aspect of the breeding to sale needs to be realigned so some profit can be made by all.  I do not overbreed my mares but you can bet I will be dropping to even lower priced stallions.

cke 27 Oct 2009 10:45 AM

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