Alex Waldrop Straight Up

America’s Best Racing – Check it Out

The NTRA is collaborating with The Jockey Club to create a new, fan-centric website. This collaboration is a continuation of the joint marketing and promotions initiatives that our organizations began last year with the expansion of NTRA Communications.... Read More

Fasig-Tipton Cracks the (QR) Code

The QR is everywhere these days. You may have noticed these symbols showing up in magazine ads, posters, storefront window displays, TV advertisements, business cards, Web sites and even on T-shirts. They're also showing up in racing. ... Read More

The Enduring Appeal of Keeneland

For many, the highlight of each year’s live racing calendar is the summer season and the annual pilgrimage to Saratoga or Del Mar to enjoy top class racing in a picturesque setting. They are journeys worth taking for a variety of reasons, and I encourage you to do so if you have never been. But now that Fall weather is here and both Saratoga and Del Mar are closed for the season, there is another slice... Read More

The Alliance and Aftercare = Progress

Last week, the NTRA's Safety & Integrity Alliance launched a new microsite on devoted to aftercare. This site is the work of a lot of important people in racing, many of whom you probably don't know because you rarely if ever read about them.... Read More

Good Racing, and Good Ratings

Another Triple Crown series is in the books. Who among us could have predicted during Derby week that the sport’s leading three-year-old stars heading into the second half of the year would be Animal Kingdom, Shackleford and yesterday’s Belmont winner, Ruler on Ice?... Read More

Derby Business Lessons

There is no question that racing came out a winner last weekend. Kentucky Derby attendance and handle gains, I believe, are testament to the exceptional power and allure of America's favorite horse race. ... Read More

Evolution You Can Believe In

The NTRA’s Safety and Integrity Alliance has just published a new version of its Code of Standards. Why should you care? What difference does the Code make? For that matter, what difference is the Alliance making? These are all questions I hear from time to time and they deserve straight-forward answers.... Read More

These Numbers Don't Lie

I noted in that blog that in 2009, polling conducted by the NTRA's long-time polling consultants (who we share with Institute of Politics at Harvard University's Kennedy School of Government) found that about 50.6 million adults in the U.S. qualify as Thoroughbred racing fans. Here is a brief explanation of how these results were reached.... Read More

2011 NHC: Big Days, Big Checks

This year's event was a nail-biter with the championship undecided until the very last race when NHC veteran and Ellis Park racetrack owner, Ron Geary, was passed by newcomer John Doyle, who selected the winner of the very last race of the contest to move to the top of the leader board. ... Read More

Eclipse Awards and the NHC--Rewarding All Those Who Matter

January is a busy month for the NTRA staff. The Eclipse Awards and the Daily Racing Form/NTRA National Handicapping Championship – two of our industry’s biggest occasions - both fall in the first month of the year. Making sure that these important events happen each year in a professional, well publicized way, is one of our top priorities as an organization.... Read More

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