I don’t usually rely on others to speak for me but Paul Moran said it so well that I can only point you to his recent blog on ESPN.com
, which was a response to a comment made by a gaming executive about Thoroughbred racing’s fan base.
For the record, the NTRA’s most recent consumer research, conducted in 2009 by Cambridge, MA-based SocialSphere Strategies, indicates that 50.6 million adults in the U.S. qualify as a Thoroughbred racing fan. About 10% of those fans (5.6 million adults) say they attend a racetrack or an OTB or log onto an online wagering site and bet a few times a month.
Our sport and industry have many challenges, but our fan base is far from dead.
Let me know your thoughts on Paul’s blog.