Alex Waldrop

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Breeders' Cup - Initial Reflections

Breeders' Cup 2009 was outstanding. Competitive from top to bottom. Inclusive of many of the best horses from around the world. Maddeningly hard to predict for even the most skilled horse player. Life changing for the single winner of the $1.8 million BC Pick Six. And thrilling to the very end.... Read More

Thoroughbred Industry's Bright Future

This week, it was my pleasure to speak to a very passionate, engaging (and some might say courageous) group of young men and women who make their living in the Thoroughbred industry. The next generation of leaders in our industry is already meeting monthly with the goal of devising a long term plan for racing and breeding through the year 2020.... Read More

Is the Price Right?

Last week I told you I would be speaking to marketers from across the country at the NTRA's Marketing Summit in Las Vegas. I asked for your ideas and you responded -- man, did you ever respond! I received almost 50 substantive, insightful, passionate responses.... Read More

Seat at the Table

What do the Thoroughbred industry - including horseplayers - and the Obama administration have in common? At least one thing. We both need a stimulus package. ... Read More

Turf and Surf

In the midst of preparations for our strategic planning session next week, I have traveled to Del Mar to lead another Alliance accreditation inspection as I did at Hollywood Park several weeks ago. ... Read More

Strategic Thinking

With all of the negative news surrounding our industry, what should Thoroughbred racing do to emerge from this slump? These are questions we will be asking ourselves over the next few weeks and months as we convene a meeting of the NTRA Board of Directors to discuss the strategic direction of the NTRA going forward.... Read More

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