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Matt O'Neil Joins TrueNicks as National Sales Manager

TrueNicks is very pleased to announce the addition of well known industry analyst Matt O'Neil as our national sales manager. Matt will be in charge of promoting and managing the products that TrueNicks offers to racehorse owners, breeders, stallion owners and trainers. Following is a news release issued by TrueNicks partner Blood-Horse Publications:

Blood-Horse Publications has hired pedigree analyst Matt O'Neil as the new national sales manager for TrueNicks, a Thoroughbred pedigree statistics and research firm.

O'Neil will be responsible for national and international sales of the TrueNicks pedigree rating products.

Educated at the State University of New York at Cobleskill and the University of Louisville, O'Neil spent time working for trainers Frank LaBocetta and Tom Skiffington at Saratoga, Keeneland, and Churchill Downs. He served two years as a senior pedigree analyst for Werk Thoroughbred Consultants before moving on to the stallion division at Taylor Made Farm as stallion administrator and pedigree analyst.

More recently O'Neil has been a freelance writer, with his work appearing in The Blood-Horse MarketWatch, Thoroughbred Times, Thoroughbred Daily News, Owner-Breeder International, and The Florida Horse. He is also the former managing editor of Owner-Breeder International, a pedigree newsletter acquired by Blood-Horse Publications in June 2008.

Matt can be reached at moneil@bloodhorse.com.

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