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Question:  I have a stallion named Basketball Court (by Doneraile Court out of Stage Bulletin, by Rare Performer), a stakes winner with a record of 6 wins, 3 places, and 2 shows from 20 starts. How could I best get him out to the breeding public?

Could TrueNicks help a smaller stallion? 

Byron's answer: Thanks for your email. TrueNicks can certainly form part of your overall marketing and management program for your stallion. Firstly, because of the data that TrueNicks uses to calculate its ratings, stallions in regional areas such as Basketball Court (who retired to Wishful Thinking Farm in Pennsylvania) have the advantage that regional stakes winners are considered in the calculation of the rating so certain sire lines and broodmare sire lines that are native to certain areas are still considered in the calculation.  

The key, from a stallion management viewpoint, is that TrueNicks helps you and your clients breed the right mares to your stallion on a pedigree basis which is a great place to start. There are no absolutes in this game, but in our experience, stallions that get the right mares genetically have a better long-term chance at stud. 

Stallions that are subscribed to TrueNicks of course appear on the Stallion Register Online -- the most popular online stallion guide in the world -- and thus exposes your stallion to a much larger marketplace.Equally, when your stallion is mentioned on the highly-successful TrueNicks blog (a feature on BloodHorse.com's Blog Stable), the stallion is hyperlinked, giving further exposure to both the stallion and your farm. 

Later in the year we plan to launch a stallion affinity product that should also have great utility for stallion owners. This report will enable you to see how your stallion rates against a population of broodmare sires, allowing you to broadly market to and select mares by the broodmare sires that suit your stallion the most.

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